Illustration of a flat-screen TV with a sunburst indicating it's a 65-inch model

When it comes to TVs, 65 is the new 55—inches that is. That's because more of us are opting for what just a few years ago would have been called a jumbo set.

The good news for those of us looking for a new set is that this is a great time to buy—and the biggest price drops we're seeing now, which will continue through the holidays, will be on these larger-screen sets.

“We don’t expect enormous price changes on TVs over the holiday," says Stephen Baker, vice president for industry analysis at retail market research firm NPD Group. "But the biggest price cuts will be on more expensive, larger-screen TVs 65 inches and over.”

As a result, during this year's Black Friday and Cyber Monday sales we're seeing some of the lowest prices ever on 65-inch 4K sets. For example, in the list below you'll see models, from brands such as Hisense and TCL, priced as low as $250 or so. (Walmart, during its early Black Friday sale, had a 65-inch 4K Roku TV, from its Onn house brand, for just $228, but it sold out almost immediately.) And you'll also find entry-level models from major brands such as LG and Samsung below $500 this year.

But it's not just about the cheapest TV; this year, we're seeing some great discounts on top-performing TVs, including some of the lowest prices we've seen on a few 4K OLED TVs that top our TV ratings.

Here are some of the best deals we've seen so far on 65-inch TVs. Keep checking back, though, as we'll be updating this list right through Cyber Monday and Cyber Week. We'll also be posting some of the best TV deals in other popular screen sizes over the next few days.

Go to Consumer Reports' Holiday Gift Guide for updates on deals, expert product reviews, insider tips on shopping, and much more.

TVs

Hisense 65-Inch 6-Series 4K Android Smart TV

    This set, the Hisense 65H6510G, is another Best Buy exclusive model. It's at this price right now only for Best Buy members, so sign up to see this, and other, Black Friday deals. (It's free.) We didn't test this particular set, but other Hisense models in this range—like many other lower-priced sets from other brands—have done well for overall picture quality, though they haven't been capable of delivering an engaging HDR experience. This is a very low price for a TV this size from a better-known brand, though.

    Samsung 65-Inch TU7000-Series 4K Smart TV

      We tested this 65-inch 4K smart TV from Samsung, an entry-level model in the company’s mainstream 4K TV lineup for 2020, and it's a decent overall performer, though like many lower-priced sets this size, its HDR performance is ineffective. It's now available at this price at several retailers.

       

      CR's test results: Samsung UN65TU7000

      Samsung 65-Inch TU700D-Series 4K Smart TV

        This set, the Samsung UN65TU700D, is essentially the same TV as the model above, except it's sold via warehouse clubs. Like that model, it did well overall for picture quality, but not as good with HDR. Both sets have very good sound. There's not much difference in price, either.

         

        CR's test results: Samsung UN65TU700D

        LG 65-Inch 4K Smart TV

          This entry-level 4K set went on sale Nov. 5. It’s available for about $80 more at other warehouse clubs right now, including BJ’s and Sam’s Club. We didn’t test the model, but a similar set, the LG 65UN7300PUF, had picture quality that rated below that of most LG sets we’ve reviewed.

          Sony 65-Inch 4K Android Smart TV

            This entry-level set is sold mainly via warehouse clubs. We tested the 55-inch version (Sony KD55X75CH), and it had very good overall picture quality, though only limited HDR (high dynamic range) effectiveness. Also, unlike step-up Sony models, it doesn’t support Dolby Vision HDR.

            LG 65-Inch 4K NANO81-Series Smart TV

              This entry-level model from LG’s step-up 2020 NanoCell series delivers decent but not great high-definition and ultra-high definition (4K) picture quality. It has limited HDR (high dynamic range) effectiveness.

               

              CR’s test results: LG 65NANO81ANA

              Vizio 65-Inch 4K OLED Smart TV

                We’ve been waiting for this deal at Best Buy to drop, and it finally has. We tested this set and it does great in our ratings, though it can’t quite match the HDR performance we’ve seen with OLED TVs from LG and Sony. Still, it’s the lowest-priced OLED TV this size, even before the price drop. This set should be appealing to anyone who has wanted a big OLED TV.

                 

                CR's test results: Vizio OLED65-H1

                LG 65-Inch CX-Series 4K OLED Smart TV

                  We didn't test this exact 4K OLED TV. However, we did test the LG OLED65CXAUA, a model that's similar except it's sold via warehouse clubs—and it's among the best TVs we’ve seen so far in 2020, with top-notch picture quality and effective HDR performance. It also has great sound, with support for Dolby Atmos immersive audio. It's not inexpensive, but it's now several hundred dollars cheaper than it was earlier this fall. And if you're a my Best Buy member (it's free to sign up) you'll save another $50.

                  Sony 65-Inch 4K OLED TV

                    This 65-inch OLED TV, the Sony XBR-65A8H, is now selling at the same price its smaller 55-inch sibling was at just a few weeks ago. We haven't yet tested this particular model, but we did test the 55-inch Sony XBR-55A8H, and it was among the best TVs of its size, with excellent overall picture quality, very good HDR performance, and top-notch sound. Based on our experiences with Sony OLED TVs, we have every reason to expect the 65-inch set will perform at least as well.