Best Cyber Monday Deals on 55-Inch and Smaller TVs

Save hundreds on sets from brands such as LG, TCL, and Vizio, including many TVs tested by Consumer Reports

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Small TV with sales sticker on it. Illustration: Consumer Reports, iStock

While a jumbo-sized TV can be an impressive statement piece in your living room, not everyone wants or needs one. And there are plenty of great holiday deals to be found on televisions anywhere from 32 to 55 inches in size.

The bad news is that prices on TVs increased earlier in the year, thanks to supply chain issues, some component shortages, and higher shipping costs. So what does that mean for those of us shopping for a new set during the holidays?

Stephen Baker, vice president for industry analysis at the market research firm NPD Group, says that you should still be able to find deals on TVs. “For those categories—such as PCs or TVs—where there are alternatives to a specific model, you should be able to find something.”

Below, you’ll find some of the best deals on TVs 55 inches and smaller. We’re also tracking the best Cyber Monday deals on TVs of all sizes, and we’ve broken out the best deals on 65-inch TVs and 70-inch and larger TVs, too. We’ve seen great offers on models from brands including Amazon, Hisense, Insignia, LG, TCL, and Vizio. Members can check out our TV ratings, which cover more than 230 models.

Go to Consumer Reports’ Holiday Gift Guide for updates on deals, expert product reviews, insider tips on shopping, and much more.

32-Inch TVs

Consumers looking for a small, value-priced smart TV should consider this 2020 set. The price at both retailers just dropped by $10. The set has fine overall picture quality, plus Amazon’s Fire TV smart TV system built in. Like many sets this size, it has a fairly narrow viewing angle, but odds are you’re not planning to host a movie-night party around a 32-inch screen, so that’s not a big concern.

CR’s test results: Toshiba 32LF221U21 32-inch TV

43-Inch TVs

This set from Insignia, Best Buy’s house brand, does a nice job overall with both high-definition and 4K ultra-high definition picture quality. But like many less expensive TVs, it can’t get bright enough to deliver a compelling HDR experience. Amazon’s Fire TV smart streaming service and Alexa voice-enabled digital assistant are built into the set. The good news is the price just dropped another $20 at both retailers.

CR’s test results: Insignia NS-43DF710NA21 43-inch TV

Amazon 43-Inch Omni Series 4K Firer TV

This is one of Amazon’s recently launched Fire TVs. This model, the B08T6DZ81T, is part of the company’s step-up Omni Series, with a slimmer design and a few more features, though not Dolby Vision, which is only available on the larger 65- and 75-inch Omni sets. One main difference is that the Omni sets have built-in far-field microphones for hands-free operation, while you need to use a voice remote with 4-Series sets. We have a few larger Omni sets in our TV labs, and in general they are decent overall performers, though not for HDR performance.

Hisense 43-Inch 4K Roku TV

Right now, we see this 43-inch Hisense 43R7G5 only at Costco, so we can’t compare prices. But it’s price just dropped by $30. We haven’t tested this model, but Hisense 4K Roku sets in this price range have done well overall for picture quality. They don’t do as well for HDR performance. The sale was scheduled to end Nov. 14, but the TV is still available at this price. Costco often bundles its TVs, especially larger, pricier sets, with extended warranties, which could make its deals a bit more attractive than similarly priced ones from competitors.

This 43-inch 4K LCD/LED smart TV from TCL, an entry-level 4K Roku TV, has satisfying overall picture quality, though its HDR performance is ineffective, mainly because of peak brightness limitations. (These sets support the HDR10 and HLG HDR formats but not Dolby Vision, which can be found in 5-Series models and above.) Unfortunately, the price has gone up: Amazon had it for about $50 less a few days ago.

CR’s test results: TCL 43S435 43-inch TV

50-Inch TVs

Amazon 50-Inch 4-Series 4K Fire TV

Amazon recently started selling TVs under its own Fire TV brand, after several years of selling Fire TVs under the Insignia and Toshiba brands. This model, the B08SVZ775L, in its entry-level 4-Series, is a fairly basic 4K model that supports the HDR10 and HLG HDR formats but not Dolby Vision. It uses Amazon’s Fire TV system, with built-in Alexa and a voice remote for voice commands; support for AirPlay 2 is coming. We have the 55-inch version in our TV labs, and it’s a decent overall performer in terms of picture quality but not HDR performance.

Amazon 50-Inch Omni Series 4K Fire TV

Like the Amazon 4-Series set above, this is one of Amazon’s recently launched Fire TVs. This model, the B08T6F8YBH, is part of its step-up Omni Series, with a slimmer design and a few more features, though not Dolby Vision, which is available only on the larger 65- and 75-inch Omni sets. One main difference is that the Omni sets have built-in far-field microphones for hands-free operation, while you need to use a voice remote with 4-Series sets. We have a few larger Omni sets in our TV labs, and they were decent overall performers in terms of picture quality, though not HDR performance.

Insignia 50-Inch F30 Series 4K Fire TV

We didn’t test this set, the Insignia NS-50F301NA22, which right now is cheaper at Amazon. Other 4K Insignia Fire TVs we’ve tested have typically delivered decent, if not exceptional, picture quality. However, most of them haven’t been able to deliver a satisfying HDR experience.

LG 50-Inch 4K Smart TV

This set, the LG 50UP7670PUC, is on sale at Sam’s Club and Costco. It’s a member-only deal at Costco, with a price that’s good right up through Nov. 29. It is close to this price at several retailers, but it’s appreciably more expensive at BJ’s than at Costco or Sam’s Club. Note that many of LG’s less expensive TVs have been so-so performers in our ratings this year.

55-Inch TVs

Amazon 55-Inch 4K 4 Series Fire TV

Amazon recently started selling TVs under its own Fire TV brand, after several years of selling Fire TVs under the Insignia and Toshiba brands. This model, the B08P3QB66R, in the company’s entry-level 4-Series, is a fairly basic 4K model that supports the HDR10 and HLG HDR formats but not Dolby Vision. It uses Amazon’s Fire TV system, with built-in Alexa and a voice remote for voice commands; support for AirPlay 2 is coming. We’re just about done with our tests on this set, and it has pretty good overall picture quality but doesn’t so well for HDR performance.

TCL 55-Inch 4K Android TV

This set, the TCL 55S434, is an entry-level 4K TV that typically sells for close to $450. Both Amazon and Best Buy had this set for $50 less last week, so the deal isn’t quite as good right now. We didn’t test this set, but we did review the similar 50-inch TCL 50S434, and it did well for overall picture quality but not HDR. While most of the TCL sets we’ve reviewed have been Roku TV models, this set uses the Android TV smart TV platform.

CR’s test results: TCL 50S434 55-inch TV

Vizio 55-Inch M-Series 4K SmartCast TV

We didn’t test this specific model, the Vizio M55Q7-J01. However, other Vizio M-Series sets—sandwiched between the entry-level L-Series models and P-Series flagship sets—have typically offered a nice balance of performance and price, doing very well for overall picture quality but not quite as well with HDR. The great news is that the price on this set just dropped $170.


James K. Willcox

I've been a tech journalist for more years than I'm willing to admit. My specialties at CR are TVs, streaming media, audio, and TV and broadband services. In my spare time I build and play guitars and bass, ride motorcycles, and like to sail—hobbies I've not yet figured out how to safely combine.