As Director of Baby Content, Siobhan Adcock leads the development of CR’s baby coverage, which provides ratings, recommendations, and safety expertise for parents looking to buy products with ease and confidence. She oversees a team that creates content across CR’s channels and works with CR’s testing experts to select products in categories that include strollers, cribs, diapers, and more.

Siobhan’s background includes more than a decade of directing creative content strategy for outlets helping to inform parents and families. Prior to CR, she worked at Lovevery, CAMP, Motherly, Mommy Poppins, What to Expect Digital, and Epicurious. Her writing has appeared in BabyCenter, Romper, Bustle, Ms., Salon, Slate, and McSweeney’s, and she is the author of four books.

Siobhan has an MFA in Creative Writing and a BA in English from Cornell University.