Fighting Back Against Unfair Insurance Pricing
"There is a complete lack of transparency."
—Birny Birnbaum, executive director of the Center for Economic Justice in Texas. He was discussing how, over the past 15 years, insurers have made auto insurance pricing considerably more complicated and confusing. With allies like Birny, we are trying to pull back the curtain and fight for a fairer system, where consumers can easily understand how their rates are being determined.
Good driving doesn't equal good insurance rates.
Good driving doesn't always equal good insurance rates. Here's why: The car insurance industry uses "secret sauce" algorithms to come up with rates in most states that are based heavily on factors that have nothing to do with driving records, which is unfair to consumers. There's little transparency, which makes it difficult for drivers to tell a good deal from a bad one. Consumer Reports believes that knowledge about the going rate for any product or service is a fundamental consumer right and that auto insurance premiums should be based mostly on a consumer's driving record. That's why we embarked on a comprehensive project spanning two years, 2 billion insurance price quotes, 700 insurance companies, and 33,419 ZIP codes.
Our car insurance investigation details the industry's practices and how drivers can be penalized with higher rates because of nondriving factors such as credit history. The inequities we uncovered led us to launch a broader effort to prompt insurance regulators and state lawmakers to protect consumers from the unfair pricing practices. CR's online tool gives a state-by-state look at how credit scores affect insurance premiums. And we're engaging our wide network of consumer champions and partnering with the Consumer Federation of America to target states with our campaign. Our work includes an online petition to state insurance regulators with a call to price consumers based primarily on how they drive.

Our in-depth analysis found that insurance companies penalize drivers with a poor credit score more than a person with excellent credit and a DWI conviction. In addition, our interactive tool provides state-by-state guidance on the best insurance companies for excellent, good, and poor credit scores.
33,419
We collected price quotes for drivers for all 33,419 general ZIP codes in the U.S.
What's next?
Consumer Reports is mobilizing its activists and allies around reversing the trend of state laws, which permit nondriving factors such as credit scoring to be used in setting auto insurance rates. We're pressing the National Association of Insurance Commissioners (NAIC) to act on this issue immediately (#fixcarinsurance).
33,419
We collected price quotes for drivers for all 33,419 general ZIP codes in the U.S.