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Our Mission

Consumer Reports is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. The organization was founded in 1936 when advertising first flooded the mass media. Consumers lacked a reliable source of information they could depend on to help them distinguish hype from fact and good products from bad ones. Since then Consumer Reports has filled that vacuum with a broad range of consumer information. To maintain its independence and impartiality, Consumer Reports accepts no outside advertising and no free samples and employs several hundred mystery shoppers and technical experts to buy and test the products it evaluates.

Consumer Reports is one of the top-circulation magazines in the country, and, has the most subscribers of any website of its kind. In addition, the company publishes two newsletters, Consumer Reports on Health and Consumer Reports Money Adviser, and ShopSmart magazine, which helps you make smart choices and get the most for your money every day. They have combined subscriptions of more than 8 million. All of Consumer Reports' work is informed by the more than 1 million readers who respond to our Annual Questionnaire, among the largest and most comprehensive consumer studies in the world. In 2008, Consumer Reports also launched several initiatives, including the Consumer Reports Health Ratings Center, which serve to educate and empower consumers to make more informed health-care decisions and to help change the market.

To further advance its mission, Consumer Reports employs a dedicated staff of lobbyists, grassroots organizers, and outreach specialists who work with the organization’s more than 1,000,000 online activists to change legislation and the marketplace in favor of the consumer interest.

The organization generates more than $200 million in revenue, and a staff totaling more than 600 work at Consumer Reports' 50 state-of-the-art labs and offices in Yonkers, N.Y.; its 327-acre Auto Test Center in East Haddam, Conn.; and our three advocacy offices, in Washington, D.C., Austin, Texas, and San Francisco. Consumer Reports is governed by a board of directors who are elected by Consumer Reports members and meet three times a year.

Consumer Reports is a member of Consumers International, a federation of more than 220 consumer organizations from over 115 countries working to protect and empower consumers throughout the world. For information, go to