
A great price isn't necessarily a good deal if the vehicle doesn't measure up. This month's featured vehicle has an attractive customer rebate that can save you extra money, and it is recommended by Consumer Reports, as are all models detailed below.
See all current deals on recommended cars. Other trims on the vehicles listed may also present good deals. The full information is found in the New Car Price Reports. Then, continue your research by comparing ratings, reliability, reviews, fuel economy, performance, and much more with our New Car Selector (available to online subscribers).
| How this information can help | A complete list of current deals |
Click here to receive an RSS feed with the latest New Car Deals.
$1,933 total available savings (expires July 6, 2009)

The Camry is one of the top rated family sedans. It is roomy and quiet with a comfortable ride, but handling isn't very sporty or fun to drive. The base 2.4-liter four-cylinder is responsive and refined and returns 24 mpg overall. Interior storage is generous and the trunk is large. However, engine noise is more pronounced in the four-cylinder. The 2010 model is now on sale with a new 2.5-liter four-cylinder engine and standard stability control, so you can get a good deal on the outgoing model with over $1,900 in total available savings factoring dealer holdback and direct-to-dealer incentives—all part of the Consumer Reports Bottom Line Price.
| Model | MSRP | Invoice price | Total Available Savings | CR Bottom Line Price | Potential Savings Below MSRP |
|---|---|---|---|---|---|
| 2009 Toyota Camry 2.4 LE | $21,650 | $19,593 | $1,933 | Get the Bottom Line Price | 15%+ |
The key to getting the lowest price on a car is to know how much negotiating room you have. That means knowing all of the current sales incentives, including behind-the-scenes dealer perks. That information is what makes the CR Bottom Line Price the best place to begin your new-car negotiations. It's calculated by subtracting any rebates, dealer incentives, or holdback amounts from the dealer-invoice price. That gives you a good idea of how much negotiating room you have below the car's sticker price. Armed with those figures, you can often save thousands of dollars when buying a new car. Get the CR Bottom Line Price on your next new car through Consumer Reports' New Car Price Reports. Learn more about buying a new car and access calculators in our step-by-step guide to new car buying.
| Model Name | Expires | MSRP | Invoice Price | Customer Rebate | Dealer Incentive | Bottom Line Price | Potential Savings Below MSRP |
|---|---|---|---|---|---|---|---|
| 2009 Acura RDX Technology Package | 7/6/2009 | $37,195 | $34,190 | no | yes | Get the Bottom Line Price | 15%+ |
| 2009 Buick Lucerne Super | 6/30/2009 | 40,205 | 38,396 | yes | no | Get the Bottom Line Price | 5%+ |
| 2009 Cadillac DTS Standard | 6/30/2009 | 46,280 | 43,503 | no | yes | Get the Bottom Line Price | 10%+ |
| 2009 Chevrolet Avalanche 4WD Avalanche LT1 | 6/30/2009 | 39,380 | 36,427 | yes | no | Get the Bottom Line Price | 10%+ |
| 2010 Ford Edge SEL AWD | 6/30/2009 | 31,770 | 29,551 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Ford Escape XLT 2.5L 4WD | 6/30/2009 | 25,205 | 23,381 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Ford Expedition Eddie Bauer 4x4 EL | 6/30/2009 | 45,730 | 41,628 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Ford F-150 XLT 4x4 SuperCrew 157-in | 6/30/2009 | 34,760 | 31,303 | yes | no | Get the Bottom Line Price | 15%+ |
| 2009 Ford Focus SES Sedan | 6/30/2009 | 17,865 | 16,552 | yes | no | Get the Bottom Line Price | 15%+ |
| 2009 Ford Fusion I4 S | 6/30/2009 | 19,035 | 17,707 | yes | no | Get the Bottom Line Price | 15%+ |
| Model Name | Expires | MSRP | Invoice Price | Customer Rebate | Dealer Incentive | Bottom Line Price | Potential Savings Below MSRP |
| 2009 Ford Mustang GT Premium Coupe | 6/30/2009 | $29,160 | $26,734 | yes | no | Get the Bottom Line Price | 15%+ |
| 2010 Ford Taurus Limited FWD | 6/30/2009 | 31,170 | 28,643 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Ford Taurus X Limited AWD | 6/30/2009 | 34,175 | 31,272 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Hyundai Azera Limited | 6/30/2009 | 28,920 | 26,856 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Hyundai Elantra 2.0 Auto SE | 6/30/2009 | 17,820 | 17,090 | yes | no | Get the Bottom Line Price | 15%+ |
| 2009 Hyundai Sonata GLS I4 | 6/30/2009 | 18,700 | 17,922 | yes | no | Get the Bottom Line Price | 20%+ |
| 2009 Hyundai Tucson 2.0 Auto GLS | 6/30/2009 | 19,970 | 19,322 | yes | no | Get the Bottom Line Price | 5%+ |
| 2009 Kia Optima EX AT | 6/30/2009 | 20,690 | 19,255 | yes | no | Get the Bottom Line Price | 15%+ |
| 2009 Kia Rondo 2.7 AUTO LX | 6/30/2009 | 19,495 | 18,365 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Kia Sportage 2.7 EX 4AT | 6/30/2009 | 21,900 | 20,480 | yes | no | Get the Bottom Line Price | 20%+ |
| Model Name | Expires | MSRP | Invoice Price | Customer Rebate | Dealer Incentive | Bottom Line Price | Potential Savings Below MSRP |
| 2009 Lincoln MKX AWD | 6/30/2009 | $39,695 | $36,536 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Lincoln MKZ V6 | 6/30/2009 | 32,695 | 30,021 | yes | yes | Get the Bottom Line Price | 15%+ |
| 2009 Lincoln Navigator Luxury 4x4 | 6/30/2009 | 56,020 | 51,383 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Mazda CX-7 2.3 Auto Grand Touring AWD | 6/30/2009 | 28,400 | 26,561 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Mazda CX-9 3.7 Auto Grand Touring AWD | 6/30/2009 | 35,205 | 32,567 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Mazda3 2.0 Auto I Sport 4-Door | 6/30/2009 | 15,590 | 14,616 | yes | no | Get the Bottom Line Price | 15%+ |
| 2009 Mazdaspeed3 2.3 Grand Touring | 6/30/2009 | 24,455 | 22,885 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Mazda 5 2.3 Auto Touring | 6/30/2009 | 20,920 | 19,592 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Mazda Tribute 2.5 Auto i Grand Touring 4wd | 6/30/2009 | 26,375 | 24,681 | yes | no | Get the Bottom Line Price | 15%+ |
| 2009 Mercedes E-Class E350 4MATIC | 6/30/2009 | 57,250 | 53,243 | no | yes | Get the Bottom Line Price | 20%+ |
| Model Name | Expires | MSRP | Invoice Price | Customer Rebate | Dealer Incentive | Bottom Line Price | Potential Savings Below MSRP |
| 2009 Mercedes S-Class S550 4MATIC | 6/30/2009 | $92,350 | $85,886 | no | yes | Get the Bottom Line Price | 15%+ |
| 2009 Mercury Mariner Premier I4 4WD | 6/30/2009 | 26,515 | 24,598 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Mercury Milan I4 | 6/30/2009 | 20,320 | 18,703 | yes | no | Get the Bottom Line Price | 20%+ |
| 2009 Mercury Sable Premier | 6/30/2009 | 29,380 | 26,917 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Mitsubishi Outlander 3.0 XLS Auto 4WD | 6/30/2009 | 25,980 | 24,492 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Nissan 350Z Roadster Grand Touring 6MT | 6/30/2009 | 41,570 | 38,495 | no | yes | Get the Bottom Line Price | 15%+ |
| 2010 Pontiac Vibe 1.8L | 6/30/2009 | 16,100 | 15,376 | no | yes | Get the Bottom Line Price | 10%+ |
| 2009 Subaru Legacy 2.5 GT Limited w/ Navigation Auto | 6/30/2009 | 32,395 | 30,075 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Subaru Outback 2.5 Auto I | 6/30/2009 | 23,295 | 21,907 | yes | no | Get the Bottom Line Price | 15%+ |
| 2009 Subaru Tribeca 5-Passenger | 6/30/2009 | 29,995 | 28,336 | yes | no | Get the Bottom Line Price | 15%+ |
| Model Name | Expires | MSRP | Invoice Price | Customer Rebate | Dealer Incentive | Bottom Line Price | Potential Savings Below MSRP |
| 2009 Suzuki SX4 Crossover AWD AT | 6/30/2009 | $17,799 | $17,087 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Toyota Camry 2.4 Auto LE | 7/6/2009 | 21,650 | 19,593 | yes | no | Get the Bottom Line Price | 15%+ |
| 2009 Toyota Corolla Base | 7/6/2009 | 15,350 | 14,352 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Toyota Matrix S AT | 7/6/2009 | 19,550 | 17,888 | yes | no | Get the Bottom Line Price | 15%+ |
| 2009 Toyota Prius Hybrid Touring | 7/6/2009 | 24,270 | 22,519 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Toyota Sienna XLE AWD | 7/6/2009 | 32,485 | 29,234 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Toyota Tacoma 4x4 Access Cab V6 5AT | 7/6/2009 | 25,475 | 23,626 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Toyota Tundra 5.7 Auto 4WD SR5 Crew Max | 7/6/2009 | 34,285 | 31,369 | yes | no | Get the Bottom Line Price | 15%+ |