Eagle-eyed readers provided these examples of weight loss. Customer-service reps provided the reasons.
Reason Reason The 30-ounce product was discontinued in smaller stores, due to increased costs for raw materials.
Reason Last winter's freeze in Florida. The choice was to raise prices drastically or drop package size. Based on consumer research, people preferred to keep the same price and get a little less juice to keep within their budgets.
Reason The larger 16-ounce package was discontinued because it wasn't selling.
Reason "It's a good question. I'll look into it and e-mail a response." (We never got one.)
Reason Due to the cost of ingredients and facility costs, it was either change the size of the container or raise the price.
Reason A strength improvement increased the amount of fiber by 10 percent. The company also chose to realign the roll to match what other companies are doing. It's also an alternative to a price increase.
Reason It was reformulated to provide more cooling and a finer, faster-drying spray. The propellant ratio was increased, and since propellant weighs less per unit volume, the net weight in the same-size can was reduced. Can size was retained to ensure the product would fit in the same space as the one it replaced.
Reason The company hadn't provided one at press time, but StarKist, which downsized its tuna pouch, blamed the rising costs of ingredients and packaging.
Reason Rising gas prices
Reason The marketing department decided to change the packaging, and with that came a change in size.