Paper towels

What's behind our paper towel Ratings?

Experts at our National Testing and Research Center tested 23 models in paper towels to see which ones perform best.
We look for:
  • Overall score
    Overall score is based on a towels ability to absorb water, to withstood scrubbing along a rough surface and force needed to tear while wet.
  • Absorbency
    Absorbency is based on how much water a 5-inch square piece of towel could hold.
  • Scrubbing
    Scrubbing is based on the number of times a towel could be rubbed along a rough surface before the sheet tore.
  • Wet strength
    Wet strength is based on how much weight a wet sheet of paper towel could hold before it tore.
  • Sheet
    The length and width of each sheet in inches.
  • Sq. ft. per roll
    The number of square feet of paper towel contained in each roll.

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Recommended paper towels

Recommended paper towels are standout choices with high scores. They include CR Best Buys, which offer exceptional value. When narrowing your choices, weigh features, price, and attributes that matter to you.
If you're looking for information about paper towels, Consumer Reports is your best resource. Consumer Reports’ paper towel reviews will give you honest buying advice that you can trust. Use our paper towel buying guide to discover which features are most important to consider. We also provide unbiased Ratings and paper towel reviews to help you choose the best paper towel for your needs.

Paper towel buying guide


When it comes to slurping up spills, some paper towels really do "bring it," which is Bounty's challenge to the messy among us. Among the nearly two dozen products we tested, two Bounty products were best, but a third version absorbed less than its brand mates.

... Read more

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