Selling It

Goofs, glitches, and gotchas spotted by our readers

A collage of advertising visuals. Illustration: Lacey Browne/Consumer Reports, Getty Images

Marketers want their products and services to be noticed and applauded, but sometimes the attempt backfires. When it does, our eagle-eyed readers let us know, submitting examples of rip-offs, poorly worded ads, half-empty packaging, outlandish claims, and goofs that have made them laugh out loud.

Welcome to Your Next Cookout

We’ve got a few unusual items that you might want to include—or not.

We're Seeing Red

store shelf with Heinz Tomato Blood

Photo: Kev Shred Photo: Kev Shred

This is the right ketchup for those who like their burgers very rare.
Submitted by Kev Shred, via email

The Price Was Already Perfect

Rollback price of $3.54 and original price of $3.54

Photo: Mike M. Photo: Mike M.

Who needs a rollback, anyway?
Submitted by Mike M., Festus, MO

Flies at the BBQ?

bag of hamburger buns labeled as "sesame hambuger buns"

Photo: Ed Lockhart Photo: Ed Lockhart

These buns may have a little something extra.
Submitted by Ed Lockhart, Vancouver, WA


Correction

Stahl-Meyer Foods, Inc. HotDogs (shown left) Beef Frankfurters (shown right)

Source: Stahl-Meyer Foods, Inc. Source: Stahl-Meyer Foods, Inc.

An item in the June 2022 Selling It column showed a photo of a retail grocery display of Stahl-Meyer Hot Dogs (above, left) behind a misplaced sign advertising a different product, Stahl-Meyer Beef Frankfurters (above, right). Stahl-Meyer Beef Frankfurters are made with 100% beef, and Consumer Reports did not intend to suggest otherwise. Consumer Reports apologizes to Stahl-Meyer and its customers for any confusion.


Send Us Your Funny Ads

Be on the lookout for goofs and glitches like these. Share them with us via:
• Email: SellingIt@cro.consumer.org
• Mail: Selling It, Consumer Reports, 101 Truman Ave., Yonkers, NY 10703

Please include key information, such as the publication’s name and date. We might publish your submission here.

Editor’s Note: This article also appeared in the June 2022 issue of Consumer Reports magazine.