Vizio Is Now Inserting Pop-Up Ads Over TV Shows
Viewers are starting to see new, intrusive ads as TV makers look for fresh ways to make money using consumer data
Pop-up ads, the familiar scourge of the internet, could be coming to your TV.
Vizio announced last week that it is experimenting with advertisements that pop-up over live television on the company’s smart TVs. Vizio rolled out a quiet test of these new ads last month during the premiere of “Welcome to Flatch,” a new mockumentary sitcom on Fox.
The new ads are part of a beta program, according to Vizio. The interactive “jump ads” will show up toward the end of an episode if you’re watching on cable or using an antenna, letting you know you can switch over to a streaming service and binge more of the same show.
Update: This article has been updated with a comment from Vizio and additional information about automatic content recognition. It was originally published April 5, 2022.