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    My Latina Mom and Many More Latinos Absolutely Love Powder Laundry Detergent

    The old-school cleaner is also popular in China, India, many Latin American countries, and other developing areas

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    Hand holding a scoop with powered laundry detergent over an open washing machine.
    Powder laundry detergents are popular in many parts of the world and among certain demographics in the U.S., too.
    Photo: Getty Images

    For as long as I can remember, there has been a 13-pound bag of Ariel Powder laundry detergent in my parents’ laundry room. My mom doesn’t wash any white clothing without a scoop of it thrown into the bottom of her front-loading washer.

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    She also uses the powder in some unconventional, off-label ways, like dissolved in warm water to mop the floors, clean the shower, scrub the driveway in our front yard, and for pretty much every other cleaning task she does around the house. Visit her home any Saturday afternoon and the distinct, clean scent of the powder can be smelled long before you reach the laundry room. When we visit my grandmother in the Dominican Republic, there’s a bag of Ariel powder laundry detergent next to her washing machine too.

    At CR, we reference survey reports from Mintel, a research firm, to learn about consumers’ habits in relation to the product categories we plan to test in our labs. From a laundry report published in May 2024, we found that those who responded to the survey and identified as Hispanic or Latino, in particular those between 18 and 34 years old, reported that they used powder laundry detergent more than any other ethnic group included in the survey. This survey also found that the features that most influence Latinos to buy a laundry detergent are its scent, ability to remove stains, and odor removal power—in that order.

    Why Do Latinos Love Powder Laundry Detergent?

    Powder laundry detergents make up a small portion of the laundry detergent market, so many people may not even know that they still exist. If you didn’t grow up using the powders at home and go out of your way to look for them, you may never see them. According to a 2019 article in Chemical & Engineering News, a publication produced by the American Chemical Society, powder laundry detergents were still incredibly popular in “India, China, Latin America, and elsewhere in the developing world.” Further in the article, it states, “And even in the most modern U.S. cities, powders have their niches, particularly in neighborhoods where people may have grown up elsewhere.” 

    When my mom was growing up in the Dominican Republic, powder laundry detergent was more affordable and more widely available in local stores. And in the humid, hard-to-reach landscape of her hometown, bringing home a large bag of powder laundry detergent once every couple of months was easier than making more frequent trips to pick up plastic jugs of liquid detergent.

    Powder laundry detergent was also easier to use to hand-wash clothing before my mom’s family had a washing machine at home. She often helped my grandmother do laundry for pay in a small stream just behind her childhood home. Because powder laundry detergent is lighter than liquid detergent, it was easier to carry the right amount needed for the clothes they’d be washing that day. It’s also more shelf-stable than liquid laundry detergent, which can separate at high temperatures common in the D.R.

    When she arrived in the U.S., my mom continued the custom of using powder laundry detergent. She uses a powder detergent today because she swears it cleans better, a 13-pound bag of powder laundry detergent lasts a very long time, and she enjoys being able to dissolve the powder in water to use across the whole home to clean.

    My mom isn’t the only one who still stands by powder laundry detergent in her laundry routine. Horacio Perez Sandoval, senior account manager at CR, told me his wife uses powder laundry detergent at home and is a big advocate for this type of detergent. She says that in her experience, powder laundry detergent is easier to measure, dissolves better in water, doesn’t stain clothes, yields more loads of laundry for less money, and—because she buys her powder detergent in large bags—produces less plastic waste than liquid laundry detergent. 

    Our associate director of social media, Daniela Nuñez, told me her brother recently switched back to powder laundry detergent. He felt that new formulations had been changing for the worse, so he decided to “go back to old-school detergent.” While this may not be the case according to CR’s lab tests, sometimes going back to an old way of doing things can feel like an improvement.

    Cost Comparison: Powder vs. Liquid Laundry Detergent

    What we can confirm is that powder laundry detergents are very cost-effective. The least expensive detergent we tested cost just 11 cents per load of laundry, and the most expensive cost 32 cents per load—significantly less expensive than our highest-rated liquid detergent, which runs 88 cents per load.

    How Powder Laundry Detergents Did in Our Lab Tests

    As much as my mom would like to think that her clothes are cleaner because she uses this form of detergent, it just isn’t true. Even the best powder laundry detergent we tested didn’t do as well as the best liquid and pod/pack detergents in our lab tests. Tide Original Powder was the best of the bunch, but even so, was challenged to remove chocolate, coffee, and salad dressing stains from our test fabrics.

    My mom’s favorite powder laundry detergent, Ariel Powder, fared worse. It received a top score only for removing blood from test fabrics. It was challenged with chocolate, coffee, salad dressing, and dirt stains.

    Tips for Getting the Best Clean From Your Powder Laundry Detergent

    I spoke to CR’s laundry expert, Rich Handel, for tips I could pass on to my mom to get the best results with her favorite powder laundry detergent. Here’s what he said:

    • “Many people tend to use too much powder detergent, thinking more is better," Handel says. However, using the recommended amount can help prevent buildup in the detergent dispenser and improve cleaning performance.”
    • My mom has been pouring her favorite powder laundry detergent directly into the washer drum because she was tired of cleaning out powder buildup from the detergent dispenser. To avoid this buildup, you must clean the dispenser regularly, “Some manufacturers also recommend running a cleaning cycle periodically to clear any residue,” Handel says.
    • As for my mom’s habit of mixing a liquid detergent with Ariel powder, Handel says this is not necessary: “Using multiple types of detergents may lead to overdosing and waste. One type of highly rated detergent is sufficient for cleaning.”

    5 Things CR's Laundry Expert Would Never Do

    Find out what you should skip next time you put up a load of laundry.


    Jodhaira Rodriguez

    Jodhaira Rodriguez is a senior multimedia content creator at Consumer Reports. Before joining CR, she tested and wrote about cleaning and organizing products and major appliances like washing machines and dishwashers at Good Housekeeping. In her free time, you’ll find her reading, listening to true crime podcasts, or working on her latest hobby of the month.