Thanks to our friends at bfads.net, we’ve gotten our first glimpse of what Black Friday TV prices could look like this year.

The website briefly posted a leaked advertisement for Kohl’s Black Friday deals. We were able to take a look before the ad was removed. 

As we predicted, 4K UHD TVs are among the promoted items, highlighted by two 55-inch 4K sets: a Haier model for $300 and a Samsung set for $500. There’s also a 49-inch LG 4K set for $400. We have more information on all these sets below.

“This Kohl’s Black Friday ad will set the table for 4K TV pricing this holiday,” Brent Shelton, online shopping expert at bfads.net, tells us. “Expect many more 40- to 55-inch 4K TVs to fall under $300 making for a really good year to save money on a decent budget model.”

If you’re interested in shopping the Kohl’s Black Friday event, its online sale will kick off early at 12:01 a.m. Central Time Monday, Nov. 20. If you want to shop at a Kohl’s store, you’ll have to wait until 5 p.m. Thursday, Nov. 23, Thanksgiving Day. The doorbuster deals carry over until 1 p.m. the next day, provided supplies last, because often supplies will be limited.

Typically the doorbuster specials are in-store deals, but last year Kohl’s made many of them available online as well, so you should check the website on Monday to see if they’re listed. We expect a few to be held until the in-store event Thursday. Kohl’s Cash—$15 for every $50 you spend—will be offered on all purchases from Nov. 20 to Nov. 25.

Here’s our assessment of how good the TV deals will be.

4K TV Deals

Although the Kohl’s Black Friday ad has a decent amount of electronic items listed, the store is promoting only a handful of TVs. Getting a prime spot on the opening page as a doorbuster special is an unidentified 55-inch Haier 4K UHD TV for $300. We don’t know the model number, but it could be the Haier 55E5500U, which we saw selling for just under $400 earlier this year. If so, it’s a basic 60Hz 4K set that’s selling for $470 right now at Costco.

We don’t currently have any Haier TVs in our TV ratings, but in the past its sets haven’t been top performers. Perhaps a better bet for more discriminating viewers would be the 55-inch Samsung UN55MU6290 for $500; Kohl’s says it regularly sells for $1,000, but you can buy it right now for closer to $700. The TV is a doorbuster that will be available in limited quantities, according to the ad.


While it is more expensive than the Haier, we think it’s a better deal. We tested this set—it’s in our current TV ratings—and it had Excellent HD picture quality, Very Good UHD performance, and Very Good sound. (We did note that its HDR performance had only limited effectiveness, mainly because of brightness limitations.)

However, this is an entry-level 4K set from Samsung, so it’s a model that may show up at an even lower price at other retailers as we get closer to Black Friday.

The other TV being promoted for Black Friday by Kohl’s is the 49-inch LG 49UJ6300, offered as a doorbuster special for $400. We’ve also tested this model, which is currently selling for about $500, or $100 more than the Kohl’s special price. It performed well in our ratings, with Very Good HD picture quality, Very Good UHD performance, and a wider-than-average viewing angle for an LCD TV. (Like the Samsung, its HDR had limited effectiveness, again because of limited brightness.)


Also like the Samsung, the TV is in LG’s entry-level 4K series for 2017, so we might see it in other retailers’ Black Friday promotions as they’re released.

There are two other items that might be of interest to TV shoppers: a Samsung 2.1-channel sound bar speaker system for $120, and a 4K Ultra HD Blu-ray player for $130.

The model numbers weren’t given, but the Blu-ray player could be the Samsung UBD-M8500, which sells for about $250, though we’ve seen it for less than $200. It’s possible that the sound bar is the Samsung HW-M360, which currently sells for about $150.

We’ll be tracking all the major Black Friday TV deals—as well as promotions on other electronics items—so keep checking back for all our latest Black Friday coverage.


Visit 
Consumer Reports' 2017 Holiday Gift Guide for updates on deals, expert product reviews, insider tips on shopping, and much more. And be sure to check our Daily Gift Guide.