It was inevitable. Now Maserati is offering an SUV. As other storied marques known for sports cars or sleek coupes have jumped on that fashionable SUV bandwagon so did Maserati.
Often market pressures trump brand sensibilities. To wit, Bentley and Jaguar have introduced their first-ever SUVs. Heck, Porsche already has compact and midsized ones. As SUVs represent half of all luxury-vehicle purchases, it's a business necessity. But keeping the brand DNA intact while moving into new segments represents a challenge for automakers' engineers, designers, and marketers.