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    From Our President: Protecting Your Pocketbook

    one hand holding and the other hand protecting a pink piggy bank Photo: Getty Images

    Inflation has had a terrible impact on our money, forcing Americans to reconsider everything from what we buy at the grocery store to whether to purchase a new home. It’s a reminder that, as a consumer-powered organization, protecting your pocketbook is a critical part of our mission.

    That’s why CR provides trusted tips on products and services at prices that won’t bust your budget. From Amazon Prime Day to Black Friday—and every big sale in between—we advise you on the best deals out there. And while our top-rated items are those that work the best and last the longest, we use the CR Smart Buy label to highlight the top-rated products that offer great value for the money.

    Beyond the countless products we can purchase online, today’s marketplace also includes new digital services that help us handle our finances. Banking apps give us access to our accounts wherever we are. Peer-to-peer payment apps make it easier to transfer money. Budgeting apps help you track your spending and thus achieve your savings goals. There are big benefits to using these, but they also come with risks, such as threats to your data security. CR has investigated many of these new digital tools, and you can read our guide, “Benefits and Risks of Using Personal Financial Apps and Websites.”

    CR also works with and for consumers to remove financial traps in the marketplace, such as excessive credit card late fees. Last year, American credit card debt hit new highs—and late fees can be as high as $41! This is why we’re calling on the Consumer Financial Protection Bureau to cap late fees at $8, which could save consumers up to $9 billion. You can help by signing our petition to end outrageous credit card fees.

    Editor’s Note: This article also appeared in the February 2024 issue of Consumer Reports magazine.


    Marta L. Tellado, PhD

    Marta L. Tellado, PhD

    As President and CEO of Consumer Reports, Marta L. Tellado leads America’s foremost consumer organization—an independent nonprofit that works with consumers to advance truth, transparency, and fairness in the marketplace. Since joining CR in 2014, Tellado has transformed one of America’s most trusted social enterprises, uniting its rigorous research, consumer insights, award-winning journalism, and policy expertise to drive social impact. Born in Cuba and raised in New Jersey, Marta has dedicated her public service career to a range of issues, including consumer advocacy, economic fairness, and civil rights. Follow her on X: @MLTellado