Cookies and Similar Technologies

When you use any of the CR digital services, including our websites and mobile products and services, we or our service providers may collect tracking information through cookies, web beacons and other technical methods.

These technical methods serve several purposes, including helping us to:

  • analyze the traffic patterns on our digital services
  • measure the use and effectiveness of the CR Publications, Services and Programs for example, the frequency with which our users visit various parts of our websites, how long the average user spends on our websites or which pages or features get the most attention
  • recognize you and provide you with a personalized experience, which may include content and tools that we think may be of interest to you
  • serve Consumer Reports ads relevant to your interests

  • These technical methods may involve the transmission of information either directly to us or to our service providers, and allow us to make our websites and other products and services, and any e-mails you have agreed to receive, more relevant to you.

    We use "cookies" to store, and sometimes to track, usage information. A cookie is a small data file that is sent to your browser from a website’s server and stored, accessed and maintained on your computer's hard drive. A cookie contains a unique number that allows our websites to recognize your computer each time you return to the website and remember information about you.

    We use both temporary and persistent cookies. A temporary cookie (also referred to as a session cookie) tracks visitor activity during a session or visit and expires when you close your browser. We use them to provide continuity for your visit as you visit website pages. Persistent cookies store a unique credential that allows us to automatically log you back in if you are registered on the website so you don't have to re-enter your user name and password each time you visit. We or our service providers may also use Flash cookies.

    Web beacons
    We and our service providers also use web beacons (also referred to as clear GIFs) on some of our website pages in conjunction with cookies to compile statistics about site usage. Web beacons are small pieces of code that are embedded on the pages of websites or applications so we can detect when they have been viewed. We also use web beacons in HTML e-mails that we send our visitors to determine whether our recipients have opened those e-mails and/or clicked on links in those e-mails.

    On their own, cookies and web beacons do not contain or reveal any personally identifiable information such as your name. However, if you choose to furnish Consumer Reports with personally identifiable information, this information can be associated with the data collected using the cookies or web beacons.

    Cookies and web beacons placed on sites where Consumer Reports has run an ad allow the site to recognize the computer when it is used to return to that site, or to measure advertising response. This data is not linked to personal data in any Consumer Reports databases.

    How to Control Cookies
    The Help function on most web browsers contains information on how to set your browser to notify you before accepting cookies or to disable cookies entirely. For the cookies used by Adobe Flash, please be aware that they are not managed by the same browser settings as are used for other cookies, so you may need to follow separate instructions from Adobe to manage and delete Flash cookies. However, if you don't accept cookies, you won't be able to take advantage of various features on our websites that are available to other visitors.

    For more information, please read our complete Privacy Policy.