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We're fighting to ensure you and your family can get a fair deal in the marketplace, especially on the choices that matter most: health care, privacy, automobiles, food, finances and more. Join our campaigns and together, we'll hold corporations and lawmakers accountable.

What's behind our grocery store & supermarket Ratings?

The Consumer Reports National Research Center comprises highly trained social scientists, including 9 Ph.D.s, using state-of-the-art techniques to survey more than 1 million consumers each year about products, services, health care and consumer issues.
We look for:
  • Reader score
    A score of 100 means all respondents were completely satisfied; 80 would mean very satisfied, on average; 60, fairly well satisfied; 40, somewhat dissatisfied.
  • Store cleanliness
    Satisfaction rating of store cleanliness.
  • Competitive prices
    Satisfaction with store prices.
  • Store-prepared food
    Satisfaction rating of fresh, store-prepared foods.
  • Staff courtesy
    Satisfaction with employee courtesy.
  • Checkout speed
    Satisfaction with speed at regular checkout.
  • Produce quality
    Satisfaction with produce quality.
  • Produce variety
    Satisfaction rating of variety of produce.
  • Meats/poultry quality
    Satisfaction with quality of meats and poultry.
  • Store brand quality
    Satisfaction with quality of store brands.
  • Selection of healthy options
    Satisfaction with selection of healthy options.
  • Prices of organic options
    Satisfaction with store prices on organic options.
  • Local produce quantity
    Satisfaction with quantity of local produce.


Follow Consumer Reports

If you're looking for information about supermarkets, Consumer Reports is your best resource. Consumer Reports' supermarket reviews will give you honest advice that you can trust. Use our supermarket buying guide to discover which features are most important to consider. We also provide unbiased ratings and supermarket reviews to help you choose the best supermarket for your needs.

Grocery Store & Supermarket buying guide

Twenty-eight percent of subscribers in our most recent annual supermarket survey said they had fired a nearby grocery store. Forty-five percent did so in search of lower prices. Three in 10 gave a store the boot because of poor selection, long lines, lousy food, or cleanliness concerns. Around one in five stopped shopping at a particular store because of rude employees.

Whether it's because of more shopping options or lower tolerance for stores that don't meet their needs, consumers are less loyal to any one particular supermarket than ever before, according to the Food Marketing Institute, a trade group. Instead, they're cherry-picking individual stores to take advantage of their particular strengths: prime produce, succulent seafood, marvelous meats. They're also turning to other outlets--restaurants, convenience stores, food trucks, farmers markets, and even drug stores--to satisfy their food needs on any given day. In addition, conventional grocers are feeling heat from burgeoning retail concepts built around wellness that cater to those interested in a fresh approach to eating. Sprouts Farmers Market (mostly in the West) is a prime example of a niche market going mainstream. The 200-store chain specializes in fresh, organic, and homemade foods "at reasonable prices," perhaps a not-so-subtle dig at rival Whole Foods, which is known for its enormous smorgasbord of store-made foods-to-go, but is equally famous for its high prices.

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