Can Brick Solve My Screen Time Problem?
I tried the app-blocking device that promises to turn your smartphone into something simpler and less engrossing
Along the bell curve of self-control, I sit somewhere in that far left quadrant. When attempting to change my own behavior, I’m a notoriously lenient boss, always willing to cut myself a little slack. This hasn’t been good for my screen time.
I routinely rack up more than 4 hours per day on my phone. (Given that I cover tech, we’ll write at least a fraction of that off as work-related.) With all that time, I imagine I could’ve done something pretty impressive, like read through the canon of classics or learn to play an instrument. Instead, I’ve watched quite a large number of moderately funny videos. Clearly, things need to change.
Image: Consumer Reports Image: Consumer Reports
I was feeling optimistic, as we all do for the first 30 minutes of brightly beginning a new habit.
I placed my phone, now rendered less tempting, display side down on my coffee table and picked up the book I needed to finish for book club. I folded the laundry I’d been avoiding. Later that day, I left the house to run some errands with my phone Bricked. While I typically scroll during transitional moments—riding the train or waiting in line—I managed to pass the time quietly, people-watching. With the offending apps silenced, it became clear how much I’d allowed my phone to occupy my free moments, like water filling every crevice of my day.
Don’t worry: If you suddenly need access to a blocked app while away from the Brick device, there’s an “Emergency Unbrick” option in the app settings that you are permitted to use five times. In a pinch, you can also delete the app, so long as you didn’t toggle on “Strict Mode.”
I resisted those options. However, in less than a day, the familiar itch returned.
I found myself routinely picking up and puttering around on my phone, even though there was less to do on it. I opened banal apps, scrolling through weather updates or the images in my photo library as a stand-in for my preferred vices. The swiping and tapping somehow seemed palliative on their own, regardless of the content.
I confess that, as the days went on, I also unbricked my phone more than a few times, each for an ostensibly valid reason. I’d forgotten to green-light the Brooklyn Public Library app, and I needed to see if a book I’d put on hold was available for pickup. I wanted to share a saved TikTok video of a new restaurant to try. And then I came down with a cold and felt self-pitying and bored. Surely I deserved a little scrolling?
Once I was off the wagon—phone unbricked and self-restraint thrown to the wind—I scrolled more voraciously than ever. One evening, I went down an algorithmically charged rabbit hole, watching video after video on TikTok of women showing off their vintage, handmade Christmas decorations. Another day, I racked up nearly an hour on #crochettok, while my own in-progress scarf sat, neglected, in the corner.
Surely doing those actual things—making Christmas decorations, crocheting—is more enjoyable than watching other people do them on my little screen?
But this is the smartphone paradox: Consuming content somehow feels more pleasurable—frictionless, immediately gratifying, endlessly novel—even though engaging in the offline activity is clearly more creative, fulfilling, and worthwhile. I suppose that’s because the real-life activity is often more challenging and slow-going, forcing me to exist in brief states of discomfort that my phone-addled brain will no longer tolerate.
I’m clearly not alone. The Brick is just one of a growing number of tools designed to save us from our desire for endless distraction on our devices. This includes popular apps like Opal and Freedom that temporarily block apps and websites, as well as literal lockboxes where you stash your phone away, like a dog restrained from accessing its treats.
We’re all clearly in too deep.
Ultimately, the Brick did help me. When using the device more intentionally, I was able to shave a meaningful amount of screen time from my totals. Some days, I logged less than 3 hours, which was encouraging. On others, however, I still ran the clock above 5.
The device clearly didn’t solve my problem outright, though I’ve seen other online reviewers report that it transformed their relationship with their phone. Perhaps my expectations were too high. Maybe some part of me hoped that my Bricked phone would simply become unappealing, the way I always hope processed food will begin to taste like cardboard while I’m trying to eat healthier. Alas, that’s yet to be the case.
I now see more clearly that reducing screen time requires vigilance and an active desire to improve, which is a far more ambitious and inward-looking project. (I don’t beat myself up too much over it: I know that our phones and apps are designed to keep us scrolling.) Perhaps moving to a true dumb phone or permanently deleting social media is what’s needed to kick my habit.
But for now, stopgap solutions will have to do—and frankly, Brick is one of the better ones I’ve seen. I plan to keep Bricking my phone regularly in hopes of slowly but surely chipping away at my screen time. The price of the Brick is a bit steep, but the more human cost of time frittered away on my phone seems steeper.