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    Should You Track Your Child With a GPS Tracker or Kids Smartwatch?

    Consumer Reports tested devices from Apple, Samsung, Garmin, Bark, TickTalk, and others, and found big differences in how they protect kids’ data. Here’s what parents need to know.

    A smartwatch on a child's wrist, Apple Air Tag and Garmin Bounce.
    Consumer Reports' recent privacy and security testing of a range of digital devices commonly used by parents to track their children found that while some devices performed well, others raised concerns.
    Photos: Getty Images, Manufacturers

    When her preteen son aged out of his after-school program, Olga Ramos suddenly found herself in new parenting territory. Her son was ready to walk home by himself and linger after school with clubs, but she wasn’t prepared to sit at work wondering where he was. “We wanted to allow him more freedom while still having some knowledge of where he was,” she says. 

    Instead of relying on constant calls or check-ins, she leaned on GPS tracking to bridge the gap. It felt like a compromise: more freedom for him, less anxiety for her. “It gave his dad and me peace of mind, and it let him feel more confident being on his own.” She saw it as a stepping stone, a way to give her son breathing room while keeping a digital safety net in place. 

    It’s a familiar decision for many families. Kid-tracking tech has exploded over the past few years as Bluetooth tags are tucked into jackets, watches ping location updates every few minutes, and GPS trackers ride along in backpacks. According to one survey, 80 percent of parents say they track their children, and it’s not just the younger ones who are being watched. A 2024 report from the Pew Research Center said that one in four parents track their kids well into young adulthood.

    While parents have good intentions, there’s another side to the story that can be harder to see. These devices don’t simply track your children; they collect data about them, sometimes very sensitive data. Messages, voice notes, patterns in a child’s movement, and even unique device identifiers can all reveal more than families intend. Depending on the device and the company behind it, that information may be stored securely (or not), and the details of what’s being gathered and how it’s being stored aren’t always easy to track. 

    To help busy parents who may not have time to comb through the fine print of a privacy policy, Consumer Reports recently evaluated 15 popular child-tracking devices for privacy and security, including smartwatches, Bluetooth tracking devices, and GPS tracking devices. We also talked to experts about when these tools can help — and when they may do more harm than good.

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    Privacy, Security, and the Real-World Risks of Child-Tracking Tech

    While you may think of digital privacy and digital security interchangeably, they’re actually two different things. Privacy refers to what a company does with your data, such as how much it collects, with whom the company shares your data, and how long the company keeps your information. Security is about whether outsiders can get into that data in the first place, and whether the company uses tools such as encryption or strong authentication to keep it protected.

    Consumer Reports’ recent testing of a range of kid-tracking tech devices found that some devices, including models from Apple, Garmin, and Eufy, performed well, while others raised some concerns. Overall, the findings were at once reassuring and eye-opening.

    On the positive side, most companies are getting the basics right. Many privacy policies clearly explain what’s being collected and why, and several brands offer consumers choices in their apps, like toggling off targeted ads or limiting data-sharing. In many cases, the core features still work even if you decline non-essential permissions, and some products avoid targeted advertising tools altogether. Most devices also use modern encryption, ship automatic updates, and make it fairly easy to install new updates. A meaningful number of products also offer multifactor authentication (MFA), an extra login step that makes it more difficult for strangers to access your account.

    More on Safer Kids' Tech

    But not every device offers that level of protection. Some devices, such as the Cosmo JrTrack 5 Kids Smart Watch, Life360 Tile Mate Tracker, Tack GPS Tracker, and Tracki GPS Tracker, skip MFA entirely. Consumer Reports reached out to all four companies for comment. Three responded, and all said they expect to roll out MFA in some form. Cosmo said MFA is a planned security upgrade. Life360, which owns Tile, said that the Tile Mate is designed for locating objects — not children — and that MFA already exists in the Life360 app, with MFA coming to the stand-alone Tile app in 2026. Tack said it initially avoided MFA to simplify the user experience because many of its users are elderly caregivers, but it now has the technology ready and plans to re-evaluate adding MFA next year.

    Other kid-tracking tech devices, such as AngelSense, Bark, Fitbit, Cosmo, and Ticktalk, don’t clearly indicate when microphones or cameras are active, a detail that many parents would want to be obvious. Automated testing also uncovered a handful of other data security issues, reinforcing how important it is to choose products backed by responsible practices.

    Justin Stewart, a lead researcher at Consumer Reports, says some devices lack strong encryption. “I was astonished that the Fitbit logged all of the direct messages between the parent app and the child’s smartwatch in an unencrypted database,” he says. 

    Consumer Reports reached out to Fitbit about these findings. A spokesperson confirmed that messages in the Fitbit Ace LTE are not end-to-end encrypted, saying that “all data is encrypted in transit and at rest and Google automatically deletes Fitbit Ace messages a short time after they are delivered.”

    Fitbit also said that chat messages are not backed up or stored by Google and are automatically deleted after being delivered, noting that parents can view only their child’s recent movement, activity, and goal progress, and that “older data will be automatically deleted from our systems.” The company said that a child’s location data is shown only to parents and is automatically deleted after a short time, and reiterated that chats and messages sent to or from a child “are not stored or backed up by Google.”

    Asked whether the company anticipates changes to its data-handling practices for child users, the spokesperson said it had no changes to share at this time.

    These kinds of responses highlight a theme that emerged across Consumer Reports’ testing: Even when companies follow industry-standard security practices, there can still be gaps or ambiguities parents wouldn’t necessarily spot on their own.

    That’s why Consumer Reports didn’t just evaluate individual devices; it also looked for broader patterns in how companies approach privacy, security, and long-term data stewardship. Overall, many brands signal they take security seriously, whether through internal security teams, third-party audits, or public vulnerability-disclosure programs, which means they’re open to reports and fixes when problems arise. But parents still need to choose carefully, because protections vary widely from model to model.

    This is where things get counterintuitive. Parents may assume that child-specific products are held to higher standards, but that’s not always true. In Consumer Reports’ evaluations, companies governed by stricter global standards, such as Apple and Samsung, tended to rate higher for data privacy and security even when their products weren’t specifically designed for children. Meanwhile, several watches marketed for children lag in privacy disclosures or skip important protections like MFA, which helps keep accounts secure.

    Stewart was surprised by how many products incorporated some form of advertising data collection. “They either explicitly use device data for targeted advertisement regardless of age or don’t rule it out entirely,” he notes. Only two devices CR tested, Life360 Tile Mate and Xplora XG03 Kids Smart Watch, offered explicit controls for targeted advertising within their apps.

    Understanding the Different Types of Child-Tracking Devices

    Not all kid-tracking tech devices work the same way, and the differences matter, both for a child’s safety and for their privacy. Consumer Reports evaluated three main categories of devices: Bluetooth trackers, GPS trackers, and smartwatches, each with its own benefits and limitations. While not all of the devices we tested are specifically marketed for use by children, they can be used by parents as ways to keep tabs on their school-aged children’s whereabouts, as kids aren’t generally far away from the coats, keys, and backpacks where these may be placed. Here’s a look at how each of these types of devices functions:

    Bluetooth trackers (such as Apple AirTag or Samsung Galaxy SmartTag2) are sometimes tucked into backpacks as a way to keep track of a child’s location, even though they’re not marketed as devices specifically for use by children. They don’t give your child a screen or a communication tool; instead, Bluetooth trackers rely on nearby phones in the manufacturer’s device network to approximate your child’s location. They’re best suited for short-range scenarios, such as a crowded amusement park, but in most cases they don’t provide real-time communication or emergency contact features—although the Life360 Tile Mate does offer an SOS feature via its built-in button.

    GPS trackers (such as the Tack GPS Tracker) go a step further. These small devices use cellular networks to provide precise, continuous location updates. Most models also offer geofencing, SOS buttons, and limited messaging features. Like Bluetooth trackers, many GPS trackers are not specifically marketed to families, but the BoT Talk GPS Tracker for Kids is an example of how this technology may give parents more insight and control without introducing the open-ended features of a smartphone, making them a middle-ground option for elementary- or middle-school kids.

    Smartwatches for kids (such as the Garmin Bounce, TickTalk 5 Kids Smartwatch, Xplora XGO3 Kids Smartwatch, or the Bark Watch) can add yet another layer: GPS tracking plus two-way calling, texting, and scheduling tools, and sometimes games or music. They give families more ways to communicate, but they also tend to collect more data, including messages, voice notes, and usage patterns, which means parents need to pay closer attention to privacy controls and company policies.

    Consumer Reports’ testing found strengths and weaknesses in each category. Bluetooth trackers generally collect less data, but offer fewer safety features such as SOS buttons or 911 calling. GPS trackers provide stronger tools but vary widely in security protections. Smartwatches for kids can be convenient communication devices, but some models have unclear disclosures or lag in protections like multifactor authentication, which is critical when a device stores a child’s messages or voice notes.

    Understanding these differences helps families choose a product that fits their child’s needs and their comfort level.

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    We investigate, research, and test so you can choose with confidence.


    Ana Pelayo Connery.

    Ana Pelayo Connery

    Ana Pelayo Connery is an award-winning journalist and content strategist whose work spans culture, family, health, and education. Her reporting and essays have appeared in USA Today, CNN, Oprah Daily, Real Simple, Women’s Health, Reader’s Digest, and other national outlets. A former editor-in-chief and content director at top magazines, she now leads a creative studio specializing in editorial and brand storytelling.