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    Which Fitbit Fitness Tracker or Smartwatch Should You Buy?

    Fitbit's lineup offers a range of options, from the Fitbit Luxe to the Versa 4. Here's how to decide which is best for you.

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    close up of person's wrist with Fitbit Charge 6, bike wheel and asphalt in background
    The Fitbit Versa 4 provides built-in GPS and solid performance in a relatively low-priced smartwatch.
    Photo: Fitbit

    Thinking about buying a fitness tracker or smartwatch to help you become more active in the new year? Maybe even achieve a specific goal, like running a 5K or improving your sleep? Fitbit, which was acquired by Google in 2021, has been a leader in wearable tech for more than a decade and offers a variety of models that can help you achieve your health and fitness goals. But it can be tricky to choose the right one.

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    Fitbit’s lineup of products has expanded and now includes nearly half a dozen options, including basic fitness trackers and feature-filled smartwatches with large colorful displays. Want to easily answer texts, right from your wrist? Yep, you’ve got options. On a strict budget—or looking to splurge? We recommend models at both ends of the price spectrum. 

    To help you narrow your choices, we’ve assembled this guide to the company’s offerings, complete with details on features, accuracy, and app selection. Because Fitbit now lives under Google’s umbrella, we also include the higher-end Google Pixel 3 smartwatch in our guide, which incorporates some of Fitbit’s technology but runs on Google’s Wear OS. Unlike Fitbit, which can work with both Apple and Android phones, Pixel watches work only with Android phones. 

    Best of all, you can trust our ratings. Every item tested in our labs is purchased at full retail, using the same stores and sites as you. That’s how we avoid getting special treatment from manufacturers. And our testers put each model through the same rigorous test protocol, so you can make simple comparisons. If you’re a Consumer Reports member, you can also consult our fitness tracker and smartwatch ratings to get the full scoop on all models.

    Fitness Tracker or Smartwatch?

    The line between a basic fitness tracker and a smartwatch has blurred in recent years within Fitbit’s lineup, too. Fitness trackers tend to be designed for basic monitoring of health metrics, like your steps and sleep, though some offer more advanced sensors and features like heart rhythm monitoring and built-in GPS.

    Smartwatches, by comparison, tend to have larger displays with changeable bands, more advanced sensors, and more connectivity with your phone, such as the ability to take calls using the watch’s built-in speaker. But smartwatches tend to have a shorter battery life—and a larger price tag. 

    Consider how you plan to use your Fitbit. Are you just looking to boost your daily movement and track basic health data in the Fitbit app? Or do you want full connectivity with your smartphone, including the ability to easily read emails and reply to texts from your wrist? 

    If you want a pared-down fitness tracker: Fitbit offers the feature-filled Charge 6, the slimmer and value-priced Inspire 3, and the sleek-looking Fitbit Luxe

    If you want a fuller-featured smartwatch: Fitbit offers the well-rounded Versa 4 and the stress-focused Sense 2. Because Fitbit is now owned by Google and certain features are shared across product lines, you may also want to consider the Google Pixel Watch 3, a premium offering on a par with an Apple Watch or Samsung Galaxy Watch, but it can be paired only with an Android phone. We take a closer look at each model below. 

    Note: If you’re looking for a kid-friendly watch with fewer features and more parental controls, Fitbit offers the Fitbit Ace. We’ve covered the pros and cons of purchasing a smartwatch for your child but don’t compare the Fitbit Ace model in-depth here.

    Smartwatches

    You’ll pay a bit more for a smartwatch but get more connectivity with your phone, including access to certain third-party apps, a larger display, and more advanced features. Models like these need to be charged more frequently, though.

    Fitness Trackers

    These pared-down wearables are designed as bands with built-in displays. They have less connectivity with a smartphone than a full-fledged smartwatch and no ability to connect to third-party apps. But they also come with longer battery life and a smaller price tag.


    Courtney Lindwall

    Courtney Lindwall is a writer at Consumer Reports. Since joining CR in 2023, she’s covered the latest on cell phones, smartwatches, and fitness trackers as part of the tech team. Previously, Courtney reported on environmental and climate issues for the Natural Resources Defense Council. She lives in Brooklyn, N.Y.