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    Decoding Fruit Juice Labels

    From '100 percent juice' to 'reduced sugar,' we tell you which claims help you make a healthier choice, and which to be wary of

    You’ve heard it a thousand times: Eating a piece of fruit is better for you than fruit juice. But whole fruit doesn’t always quench thirst.

    The key to enjoying fruit juice in a healthy way is to watch how much you sip (at most, a cup a day) and know what’s in it. “Juice labels can be very misleading,” says CR nutritionist Amy Keating. Here, what some common juice bottle lingo really means. (Click on the arrows below to get information on the different claims.)

    Editor’s Note: This article also appeared in the May 2021 issue of Consumer Reports magazine.


    Trisha Calvo

    Trisha Calvo has been the deputy editor for health and food at Consumer Reports since 2013, focusing on nutrition and food safety, frequently editing food safety investigations. Previously, she was an executive editor at Rodale Books and the executive editor at Shape magazine. You’ll often find her in her kitchen creating deliciously healthy dishes.