Buick to Go All-Electric, First Car Launches in 2024

The Electra nameplate returns, and the brand gets a new logo

Jeff S. Bartlett, Consumer Reports Managing Editor, Autos.

By Jeff S. Bartlett
Managing Editor, Autos

June 1, 2022

GM DESIGN

Buick announced today that it will launch its first electric vehicle in 2024, as it charges ahead to offer an all-electric product portfolio by the end of the decade. This move follows General Motors’ previous commitment to the EV market, with significant investments in batteries, platforms, and associated technologies.

Buick Wildcat EV concept interior. — This Wildcat EV interior showcases a screen-focused design that may appear in future production models.

This show car is meant to introduce the latest design language, revealing the types of lines, surfaces, and proportions that will be used on upcoming models. Buick points specifically to the new face for the brand, with a low-mounted, trapezoidal grille.

Signaling the new era is a redesigned Buick logo, which will appear on marketing materials and cars ahead of the electric transition.

Other GM brands have previously announced plans, with Chevrolet preparing the Blazer and Equinox EVs for sale in 2023, followed by the Silverado EV. Likewise, Cadillac is preparing the Lyriq SUV for market, and GMC already offers the Hummer EV. All these vehicles utilize GM’s Ultium electric vehicle platform, motors, and batteries. And although it was not explicitly mentioned, Buick is expected to pull from the same toolkit.

Buick Wildcat EV concept rear three-quarter with distinctive semi-swing doors that open on the passenger side. — Wildcat EV demonstrates unique door openings.

Jeff S. Bartlett

Jeff S. Bartlett is the managing editor for the autos team at Consumer Reports. He has been with CR since 2005. Previously, Jeff served as the online editorial director of Motor Trend for 11 years. Throughout his career, Jeff has driven thousands of cars, many on racetracks around the globe. Follow him on X: @JeffSBartlett