It seems like you can’t turn on the television or leaf through a magazine without someone trying to sell you a mattress. The come-ons range from the homespun to the slick—Bob Kaufman pitching his Bob-O-Pedic to Tom Brady tempting you toward the Beautyrest Black. Sleep Number uses a catchy song by The Kinks to advertise its beds, and that seems appropriate given the many twists and turns on the route to finding the right mattress. Consumer Reports compared some of the claims to the results of our mattress tests, and here's how they stacked up:

Beautyrest Black (innerspring)

Claim: “Sleep that’s so completely restorative and inspiring, it borders on the sacred.”

Check: We didn’t control for spiritual epiphanies, but the four Beautyrest Black mattresses we rated earned scores ranging from 59 to 71 in our tests. Some were just so-so for tall or large sleepers (the size of pitchman 6-foot-4-inch quarterback Brady). In fact, 10 other innerspring mattresses got higher scores. Feeling deflated? You decide.

Casper (foam)

Claim: “The Casper’s sleep surface is universally comfortable–it contours to your body to relieve pressure while retaining a healthy bounce and cool temperature.”

Check: The Casper garnered the top spot in our ratings of memory foam mattresses. It earned a very good score for support and is breathable, and its improved resistance to sagging snagged it an excellent durability rating.

Helix (foam)

Claim: “Each side is personalized. … Even a few small adjustments … can make all the difference for a good night’s sleep, for both of you.”

Check: We ordered one mattress configured with one side for a small woman and the other for a large man. Testing revealed minute differences in the two sides that were barely perceptible. The Helix did not make our top picks based on Overall Score.

Luxi (foam)

Claim: “We believe in a mattress that grows and adapts to your changing lifestyle. That’s why the Luxi is fully customizable ... for soft, medium, and firm.”

Check: The Luxi indeed has four layers of foam that can be arranged for different levels of firmness. But we found that the “soft” configuration yielded the firmest result and got the best score. The other configurations didn’t perform particularly well.

Tuft & Needle (foam)

Claim: “Our proprietary foam was painstakingly perfected through customer feedback. … It’s T&N Adaptive Foam. And because it adapts to every individual’s body, you’ll always sleep on the ideal firmness for you.”

Check: Tuft & Needle’s revamped mattress aced our tests that simulate eight years of use, so you can expect less change in support over time.

Editor's Note: This article also appeared in the February 2017 issue of Consumer Reports magazine.