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Yonkers, NY — Consumer Reports (CR), the consumer research, testing and advocacy organization, announced today that Khalid El Khatib has joined as Chief Marketing Officer. Khalid will lead the organization’s strategy to reach new and existing consumers by sharing the CR story across paid, owned, earned and shared media as well as through other channels.
“I’m thrilled to welcome Khalid to the leadership team at Consumer Reports,” said Lauren Stanich, Senior Vice President and Chief Growth Officer of Consumer Reports. “Khalid brings the experience and expertise to help us both communicate our unique value to more consumers than ever and grow our brand in innovative ways.”
“CR is an organization I have admired and respected my whole life. I feel very fortunate to help lead a brand with such a rich legacy, and I’m energized by the potential that exists to expand its reach,” said El Khatib. “Faced with more choices than ever, and in an increasingly complex world, now is the perfect time to build on CR’s history of serving as an unbiased, single source of truth and to reaffirm its place as the champion of consumers’ needs and interests.”
Most recently, Khalid was the Chief Marketing Officer at Stack Overflow, where he led marketing and communications for the largest online community for developers and technologists. Under his leadership, the organization accelerated its revenue growth, was named a Fast Company Most Innovative Company and won multiple Webby awards, and Khalid was nominated for PR Week’s 2023 Marketer of the Year.
Previously, Khalid worked both at agencies and in-house in order to elevate the profile of renowned brands that include General Electric, GLG, the Motion Picture Association, TED, and Xerox. He began his career working in communications at Teach For America. Khalid has also written for several media outlets. He has bylines in Food52, The MICHELIN Guide, PAPER Magazine, and more on art, culture, food, and travel.
Khalid has a B.A. from Washington University in St. Louis in political science and creative writing.
Founded in 1936, CR has a mission to create a fair and just marketplace for all. Widely known for our rigorous research and testing of products and services, we also survey millions of consumers each year, report extensively on marketplace issues, and advocate for consumer rights and protections around safety as well as digital rights, financial fairness, and sustainability. CR is independent and nonprofit.
© 2025 Consumer Reports. The material above is intended for legitimate news entities only; it may not be used for advertising or promotional purposes. Consumer Reports® is an expert, independent, nonprofit organization whose mission is to work side by side with consumers to create a fairer, safer, and healthier world. We accept no advertising and pay for all the products we test. We are not beholden to any commercial interest. Our income is derived from the sale of Consumer Reports® magazine, ConsumerReports.org® and our other publications and information products, services, fees, and noncommercial contributions and grants. Our Ratings and reports are intended solely for the use of our readers. Neither the Ratings nor the reports may be used in advertising or for any other commercial purpose without our prior written permission. Consumer Reports will take all steps open to it to prevent unauthorized commercial use of its content and trademarks.
