Your membership has expired

The payment for your account couldn't be processed or you've canceled your account with us.

Re-activate

Save products you love, products you own and much more!

Save products icon

Other Membership Benefits:

Savings icon Exclusive Deals for Members Best time to buy icon Best Time to Buy Products Recall tracker icon Recall & Safety Alerts TV screen optimizer icon TV Screen Optimizer and more

    Selling It

    Quality, Our Price, 99 cents, and yellow bursts on a pink background Illustration: Lacey Browne/Consumer Reports, Getty Images

    Marketers want their products and services to be noticed and applauded, but sometimes the attempt backfires. When it does, our eagle-eyed readers let us know, submitting examples of rip-offs, poorly worded ads, half-empty packaging, outlandish claims, and goofs that have made them laugh out loud.

    Here’s a Hot Mess

    The best summer ever? Maybe not where these signs were seen.

    Finally, Truth in Advertising

    sign on side of building that says "probably best lobster roll in Maine"

    Photo: Joan Ryan Photo: Joan Ryan

    It looks like humility is on the menu at this Maine restaurant.
    Submitted by Joan Ryan, Berwick, ME

    Um, Where's the Water?

    No Lifeguard on Duty sign in the middle of dry area

    Photo: Scott Nielsen Photo: Scott Nielsen

    There’s not much a lifeguard could do for you here.
    Submitted by Scott Nielsen, Roseville, CA

    Better Call the SWAT Team In . . .

    packaging for Intelligent Mosquito Killer

    Photo: Lex Youngman Photo: Lex Youngman

    We’re not convinced there are genius mosquitoes out there.
    Submitted by Lex Youngman, via email

    What IS Allowed, Anyway?

    sign on side of building that lists several Lake Rules

    Photo: Paul Baker Photo: Paul Baker

    The main rule at this lake seems to be "no fun."
    Submitted by Paul Baker, Westmoreland, TN

    Send Us Your Funny Ads

    Be on the lookout for goofs and glitches like these. Share them with us via:
    • Email: SellingIt@cro.consumer.org
    • Mail: Selling It, Consumer Reports, 101 Truman Ave., Yonkers, NY 10703

    Please include key information, such as the publication’s name and date. We might publish your submission here.

    Editor’s Note: This article also appeared in the August 2023 issue of Consumer Reports magazine.