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    A Consumer Reports Secret Shopper Shares Advice for Getting Better Customer Service

    person's head and shoulders in shadow, hiding their identity Photo: Scott Meadows/Consumer Reports

    Consumer Reports employs three full-time "secret shoppers" including John (not his real name, of course), who buys most of the products we test, including appliances, tech products, and mattresses. John has been shopping for CR for 30 years. He regularly deals with service reps when there are delivery problems or when products arrive with broken or missing parts. Here are his top tips for getting the best customer service:

    Get Prepped
    Before you contact customer service, gather the necessary paperwork. You’ll probably need your order number, account number, the date the transaction took place, and perhaps the warranty. In the case of appliances, you’ll also need the serial number.

    Don’t Show Up at a Store Right Before Closing Needing Help
    You’ll typically get the best in-person customer service if you arrive just after the store opens. "I will only go to Walmart before 10 a.m. if I need help with something," John says. "Later in the day, it’s just a zoo."

    Keep the Packaging
    Some stores won’t take items back unless you have all of the original packaging materials. So keep them on hand for as long as possible.

    More on Customer Service

    Start the Return Process Immediately for Large Appliances and Electronics
    For some large appliances and electronics, you need to contact the company within 48 hours or they won’t take the item back. That’s the policy at Lowe’s, for example, for major appliances like refrigerators, ranges, and washing machines.

    Go to Stores Where You Know You’ll Get Great Customer Service
    John routinely drives to a Best Buy that’s in another town because it has better customer service than the one closer to him.

    Shop Local When Possible
    Smaller shops often have better customer service than national chains, John says. That’s because the owners may have more flexibility to bend the return policy or make other arrangements to help. John especially prefers small stores for large appliances because he can go back to them and speak to a person instead of getting stuck in a phone loop.

    Use the Amazon Chatbots
    For most problems with Amazon orders, you can get a fast fix through the online portal without ever speaking to a person. "Often they’ll tell you to keep the items and refund you or send you a new one," John says.

    Editor’s Note: This article also appeared in the November/December 2023 issue of Consumer Reports magazine.


    Beth Braverman

    Beth Braverman

    Beth Braverman is a freelance writer who contributes to Consumer Reports on personal finance topics. Conscious of the intersection of life and money, she is always looking for ways to make more mindful decisions about both.