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    Talking Carts 10: The Pink Tax

    Women are paid 83 cents for every dollar a man earns, yet they pay up to 48 percent more for certain nearly identical personal-care products

    The “pink tax” is the colorful term for the gender-based price discrimination that has an impact on women every day. Products like razors, deodorants, and body washes that are specifically marketed to them can be up to 48 percent more expensive than their “male” counterparts—even when the ingredients or components are almost identical.

    In this podcast episode, hosts Tanya Christian and Brian Vines are joined by Harvard researcher Anna Gifty Opoku-Agyeman, author of “The Double Tax: How Women of Color Are Overcharged and Underpaid,” for a discussion about what happens when you mix Black with pink. In addition to addressing the particular burden placed on women of color, the conversation also examines why everyday items and services marketed to women so often come with a disproportionately large price.

    Plus: Some simple strategies for fighting the pink tax, like crossing the aisle to purchase men’s or unisex products. 

    Talking Carts"Talking Carts" panelists (from left) Brian Vines, Anna Gifty Opoku-Agyeman, and Tanya Christian.

    Graphic: Consumer Reports Graphic: Consumer Reports

    How to Listen

    “Talking Carts With Consumer Reports” episodes are available on CR’s video hub and through Apple PodcastsSpotify (log-in required), and on video on YouTube.

    Talking Carts

    Browse the complete podcast archive for past shows.


    Consumer Reports Marketplace Equity Reporter, Brian Vines.

    Brian Vines

    Brian Vines has been a member of the special projects team at Consumer Reports since 2020, focusing on marketplace inequities. Prior to joining CR, he spent a decade covering public affairs in community media. A Chicago native, he has a passion for social justice and deal hunting. Follow him on X: @bvines78.