Best New Car Deals Polishing a new car

A great price isn't necessarily a good deal if the vehicle doesn't measure up, so we help you choose a good car at a good price with monthly list of best new car deals. The featured vehicle highlighted below has an attractive incentive that can save you extra money, and it is recommended by Consumer Reports, as are all models detailed below.

Other trims on the vehicles listed may also present good deals. Although incentives all eventually expire, they are often renewed. Even an expired deal can point you toward significant potential savings.

Research ratings, reliability, owner satisfaction, and the latest dealer pricing on our car model pages.

See our full list of this month's best new car deals below.  


Spotlight Deal: 2019 Kia Optima

Best New Car Deals featuring 2019 Kia Optima

Kia's midsized sedan packs a lot of substance and value. It drives nicely, with a firm yet absorbent ride and responsive, secure handling. The 2.4-liter four-cylinder is pleasant and returned 28 mpg overall in our tests; the uplevel 2.0-liter turbo-four packs more punch. The controls are very intuitive to use, but the low-mounted dash vents tend to blow more air on your hands. The 2019 freshened Optima comes standard with advanced safety features which include forward collision and rear cross-collision warning, lane keep assist, and blind spot warning. 

Read our complete Kia Optima road test.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2019 Kia Optima EX

$27,720 $26,648

13%+

1/31/2019

Get dealer pricing information on more than 1,100 models.


Small Cars

Get dealer pricing information on the vehicles listed below.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2019 Chevrolet Bolt EV Premier$41,780 $40,226 6%+1/31/2019
2018 Chevrolet Sonic LT$19,295 $18,558 6%+1/31/2019
2019 Hyundai Veloster Turbo R-Spec Manual$23,785 $22,711 12%+1/31/2019
2019 Kia Soul +$21,430 $20,354 14%+1/31/2019

2018 Mazda3 Sport sedan

$20,040 $19,216 9%+1/31/2019
2018 Mazda3 5-Door Sport Manual$20,240 $19,409 14%+1/31/2019
2018 Nissan LEAF SL$37,095 $35,180 12%+1/31/2019
2019 Toyota C-HR XLE$24,025 $22,533 10%+2/4/2019
2019 Toyota Corolla LE CVT$20,055 $18,637 10%+2/4/2019
2018 Toyota Prius Three$27,655 $25,808 10%+2/4/2019

Sedans

Get dealer pricing information on the vehicles listed below.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2019 Chevrolet Impala Premier$37,595 $36,200 5%+1/31/2019
2018 Ford Fusion Titanium$31,385 $29,708 10%+1/31/2019

2018 Hyundai Elantra SEL 2.0L

$19,735 $19,112 17%+1/31/2019
2018 Hyundai Sonata SE 2.4L$22,935 $22,026 18%+1/31/2019
2018 Hyundai Sonata Hybrid SE$26,385 $25,142 12%+1/31/2019

2019 Kia Optima EX

$27,720 $26,648 13%+1/31/2019

2018 Lincoln MKZ Hybrid Premiere

$36,530 $34,750 8%+1/2/2019

2019 Lexus ES 350 Premium

$40,495 $37,995 9%+2/4/2019

2018 Lincoln MKZ Hybrid Premiere

$36,530 $34,750 6%+1/31/2019

2018 Lincoln MKZ Premiere

$36,530 $34,750 6%+1/31/2019
2018 Mazda6 Sport$23,895 $22,741 11%+1/31/2019

2018 Nissan Altima 3.5 SL

$34,525 $32,223 15%+1/2/2019

2019 Toyota Camry LE

$25,270 $23,201 10%+2/4/2019
2018 Toyota Prius Prime Premium$29,920 $28,760 9%+2/4/2019

SUVs

Get dealer pricing information on the vehicles listed below.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2018 Buick Encore Preferred ll AWD$29,395 $28,259 11%+1/31/2019
2019 Ford Edge SEL AWD$36,080 $34,504 6%+4/1/2019
2018 Ford Escape SE 4WD$28,045 $26,829 16%+4/1/2019

2018 Hyundai Kona SEL 2.0L

$22,130 $21,275 11%+1/31/2019
2019 Hyundai Santa Fe XL SE AWD$33,580 $32,005 12%+1/31/2019
2019 Kia Sportage LX AWD$26,245 $25,243 11%+1/31/2019

2019 Lexus RX 350 AWD

$45,995 $43,071 9%+2/4/2019
2018 Nissan Murano AWD SL$41,095 $38,634 11%+1/31/2019
2018 Nissan Rogue AWD SV$28,365 $26,900 9%+1/31/2019
2019 Toyota Highlander XLE V6 AWD$41,725 $38,186 11%+2/4/2019
2018 Toyota RAV4 Hybrid XLE AWD$30,325 $28,568 9%+2/4/2019
2018 Toyota RAV4 XLE AWD$28,195 $26,431 11%+2/4/2019
2018 Toyota Sequoia Limited 4WD$61,615 $56,186 14%+2/4/2019

Minivans

Get dealer pricing information on the vehicles listed below.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2019 Toyota Sienna XLE 8-Passenger

$38,310 $35,329 10%+2/4/2019

Pickup Trucks

Get dealer pricing information on the vehicles listed below.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2018 Ford F-150 XLT 4WD SuperCab$41,130 $38,355 8%+1/31/2019

Sports Cars

Get dealer pricing information on the vehicles listed below.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2019 Toyota 86

$28,095 $26,738 10%+2/4/2019

Wagons

Get dealer pricing information on the vehicles listed below.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2018 Hyundai Elantra GT$21,235 $20,428 16%+1/31/2019
2019 Toyota Corolla Hatchback SE$22,010 $20,447 11%+2/4/2019

CR's Build & Buy Car Buying Service

When buying a car, in addition to research and reviews, Consumer Reports offers subscribers access to the Build & Buy Car Buying Service at no additional cost. Through this service, a nationwide network of about 12,000 participating dealers provide upfront pricing information and a certificate to receive guaranteed savings off MSRP (in most states). The pricing information and guaranteed savings includes eligible incentives. Consumer Reports subscribers have saved an average of $3,101 off MSRP with the Build & Buy Car Buying Service.