Pillow Face-Off: Coop Home Goods vs. MyPillow

Which of these pillows from Consumer Reports’ tests will get you the best night’s sleep?

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coop vs mypillow Photo: Consumer Reports

When you’re shopping for a pillow, a few brand names might come to mind. But our tests have found that name recognition won’t net you a better night’s sleep.

We pitted the lesser-known Coop Home Goods Premium Adjustable Loft pillow against the popular MyPillow Premium. Both pillows land in the top half of our pillow ratings. In this face-off we’ll look at how each pillow did in our battery of lab tests.

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“These two pillows have different materials inside, and one is adjustable,” says Chris Regan, the Consumer Reports project leader in charge of testing pillows. “These factors make a real difference in how much support each offers sleepers.”

Both pillow manufacturers offer a full refund within a trial period. With the Coop, you have 100 days to try out the pillow; with the MyPillow, you have 60 days. Both pillows can be washed and dried, according to their labels.

Read on to find out who wins this pillow fight.


Coop Home Goods
The Coop Home Goods Premium Adjustable Loft pillow is made of shredded memory foam and comes with a bag of extra foam and instructions for adjusting the filling to suit your sleep style. Side sleepers can make the pillow thicker; back sleepers can remove some foam for a thinner pillow. We tested the pillow both ways. According to the manufacturer’s instructions, you can wash and dry the entire pillow or remove the cover to wash and dry. It comes in king and queen sizes.

The MyPillow Premium, the higher-end version of the MyPillow Classic, is stuffed with chunks of foam, and according to the manufacturer’s instructions it’s machine-washable and dryable. It doesn’t have a removable cover, though. This pillow comes in king and queen sizes.

Test by Test

Support: In this test, we assess how well each pillow supports the head and neck of people of petite, average, and large or tall size whether they sleep on their side or back. We use a pressure mat to analyze roughly 1,600 pressure points and note areas where the pillow is too soft or too firm around the head or doesn’t offer adequate support.

Both pillows earn an Excellent rating for how well they support side sleepers, but the Coop pillow earns an Excellent score for supporting back sleepers as well; MyPillow earns a mediocre Good rating.

Although the MyPillow offers decent support, our panel of testers noticed that the foam chunks inside had an annoying problem of sometimes shifting and bunching up in one spot while they were sleeping on it. The Coop is the clear winner in this test.

Resilience: To simulate use over time, we place a 225-pound evenly distributed load on each pillow that has been placed in a room set to 80 percent humidity with a temperature of 98.6° F to duplicate body heat, and we leave it for 96 hours. We measure the thickness and firmness of the pillow after we take it out of the chamber and again after hand-fluffing it. Pillows that return to their original shape score well in this test.

The Coop pillow earns an Excellent rating for resilience; it returns to its original shape with little or no change. The MyPillow earns a Good rating, bouncing back a little but not to its original height. The Coop wins again.

Use and preference: We ask a panel of testers to rate pillows based on criteria that machines can’t measure, such as whether the pillow conforms well to the head and whether the cover is comfortable. Testers also note if a pillow looks sturdy—whether the stitching is even or coming apart—plus whether the pillow has a removable cover that you can wash separately. Altogether, this makes up our use and preference rating.

The Coop pillow earns an Excellent rating for having a removable cover you can clean, and sturdy stitching, and our testers noted it conformed nicely to their heads. They also rated the feel of the Coop’s cover higher than the MyPillow’s. The MyPillow earns only a Good rating. It didn’t conform to our testers’ heads as well, and they didn’t like the cover material as much. The winner here: the Coop.

Breathability: A pillow that traps heat and makes you sweaty can cause uncomfortable sleep. So to see how well a pillow dissipates heat, we check how insulating it is by measuring the temperature between the head and the pillow after 60 minutes of use. We also use a humidity sensor to evaluate how breathable a pillow is. In these tests, the MyPillow earns a slightly better rating of Excellent to the Coop’s Very Good. MyPillow wins this round.

The Winner

Although it sleeps slightly warmer than the MyPillow and costs more, the Coop wins handily in this contest. It offers great support for side and back sleepers. The fact that you can customize the amount of foam stuffing just as you like is a perk that the MyPillow can’t match. Plus, you have 40 days more to try out the Coop than the MyPillow before you have to decide whether you want to return it for a refund.

For more on pillows, see our pillow buying guide. To see all the pillows we test, check out CR’s full pillow ratings.