Facebook Data May Have Been Illicitly Used for Politics, and It Started With a Quiz
The case shows how widely data can spread without consumers' knowledge
An emerging scandal in which Facebook data may have been used illicitly to target political messages has a lot to teach consumers about privacy on social media.
The data apparently was collected through one of those quizzes that can seem to colonize users’ Facebook feeds. In this case, it was a personality quiz called “thisisyourdigitallife,” devised by Aleksandr Kogan, a psychology professor at the University of Cambridge.