Later this month, you'll start to see a new streaming service with a familiar name popping up on Roku streaming players, mobile devices, and smart TVs from LG, Samsung, and Vizio. That's because Fandango, the online ticket seller that bought the M-Go video-on-demand service in January, is rebranding M-Go as FandangoNow.

Like M-Go, FandangoNow will let you rent or buy digital versions of recent movie releases and TV shows. The deal also brings the possibility that you could one day buy an enhanced movie ticket that includes a digital rental or a download as part of the purchase price, so you can watch the movie again at home.

According to Broadcasting & Cable, the industry trade publication that broke the FandangoNow news, another option might include a ticket to a sequel plus a digital version of the previous film so you can see them back-to-back. A third option could be a movie ticket that includes a pre-order of the digital release. Other possible perks: bonus content, collectible memorabilia, or special fan experiences.

If you're looking to kick the tires on the new FandangoNow service, it launches March 30, just days before "Star Wars: The Force Awakens" arrives on digital platforms. In fact, you can get a digital version of the blockbuster movie four days before it's released on Blu-ray and DVD.

Since its acquisition of M-Go in January, Fandango, which is owned by NBCUniversal (Comcast), has been looking for opportunities to expand its portfolio of movie-related content. Just last month, it bought Flixster—a social site for discovering and sharing info about movies—and Rotten Tomatoes, the online movie-ratings website. All or parts of those services will likely be rolled into FandangoNow later this year.

If you use M-Go to rent or buy movies, let us know what you think of the service. We'll be watching to see if Fandango has even bigger plans for it. And if you're a subscriber interested in buying a streaming media player, check out the full evaluations of the 17 models in our Ratings.