The Consumer Reports Survey Research department, a team of highly-trained social scientists, surveys millions of consumers each year using state-of-the-art techniques; collecting feedback on a broad range of real-world experiences with products, services. Survey topics range from model-level reliability for cars/trucks/SUVs; to brand reliability for appliances and electronics; to ratings of services such as cell-phone service providers, hotels, airlines, auto, homeowner insurance, and retailers.
Our research yields auto owner satisfaction information for hundreds of models based on responses from hundreds of thousands of car owners. We also serve Consumer Reports' health publications and website, surveying consumers on complex health-care topics and treatments for health conditions.
We conduct many surveys by selecting a random sample from the millions of readers who subscribe to Consumer Reports and/or to ConsumerReports.org, who are some of the most consumer-savvy people in the nation. The surveys of our subscribers afford us very large sample sizes and permit extensive and detailed analysis, which allows us to provide ratings for a large number of brands - encompassing quality of service and product reliability. The Survey Research department also conducts many surveys using national probability samples to accurately represent the entire U.S. population.
Like the rest of Consumer Reports, the Survey Research department is free of corporate influence and advertising. Our surveys are not commissioned or financed by industry. Rather, these surveys are designed to gather unbiased, objective information from consumers for the sole purpose of informing and empowering them.