In the race to pack the most pixels into an inch of tablet-display real estate, Amazon is about to place itself on top: One of three brand-new Kindle Fire tablets, the Kindle Fire HDX 8.9, boasts 339 pixels per inch stuffed into its 8.9-inch, 2560x1600 display.
In addition to the larger Kindle Fire HDX ($380 for the 16GB Wi-Fi version), Amazon introduced the 7-inch Kindle Fire HDX (16GB, Wi-Fi, $230). For either model, adding 4G capability costs an additional $100.
In a nod to the popularity of low-priced tablets, Amazon also upgraded the Kindle Fire HD—and lowered its price to $140.
Of course, there’s more to a great display than pixels per inch. Accurate color is important, too. Amazon claims it achieved “perfect color” (with 100 percent sRGB accuracy, a specification that other tablet manufacturers, including Apple, also claim) via a combination of pixel density, a bright backlight, and a well-designed display.
To achieve that, the new display adjusts the picture on the fly, depending on the surrounding lighting conditions. Other brands of tablets do adjust screen brightness depending on surrounding conditions. When we test these new Kindles in our lab, we’ll see whether they make adjustments that distinguish them from other brands.
We'll test the new models as soon as they're available, but in a hands-on demo to a small group of journalists that I attended at Amazon’s Seattle headquarters yesterday, those qualities all shone through.