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Why is Honda keeping the 2015 Fit from customers?

Much-anticipated, redesigned small car has been delayed

Published: May 22, 2014 10:00 AM

There’s something strange going on with the release of the 2015 Honda Fit. Originally schedued to go on sale on April 14, the car has now been delayed for more than a month, and customers aren’t getting much information about what’s going on. For now, the Fit is no go.

Dealers are telling customers that there is a “shipping delay nationally” on the car, but they’re unable to give out any more information. We have a Fit reserved for the CR test program (our vehicle identification number has been identified), but so far, we haven’t received any other information on the car from our sales representative.

We put in a call to Honda, and the Northeast Public Relations Manager, Chris Naughton, sent us a statement from Honda:

“The Fit is being built for the first time in North America, a significant new investment in Honda’s 8th auto plant in the region and one that features some of Honda’s latest and most advanced manufacturing technologies. As this is an all-new plant, we are taking a measured approach to the production ramp up and shipments from the plant have been slower than anticipated.

As we build up substantial inventory to sustain the nationwide sales launch, deliveries of the 2015 Fit to Honda dealerships will begin the second week of June.”

This isn’t the first all-new car that has experienced a slower-than-anticipated initial rollout. Ford took its time when it introduced the Fusion sedan, for example. And as owners have reported to Consumer Reports in our Annual Owner Survey, first-year vehicles tend to be trouble prone. So it’s understandable that Honda—and other manufacturers—don’t want to launch a vehicle with any problems.

We loved the previous-generation Fit for its combination of fuel economy, versatility, cargo-carrying ability, and fun-to-drive nature. And as our first drive of a preproduction 2015 Fit showed, the new car builds on those already solid credentials.

While consumers may be frustrated that they can’t get their hands on the Fit until mid-June, it’s likely they’d rather wait a little longer than to have to make repeated trips to the service department with a brand-new car.

   

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