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For drivers looking for car bling on a budget, Black Magic Tire Color offers a quick and easy way to give your tires a glittery look. We spotted this product at the SEMA aftermarket auto show in Las Vegas, where high-dollar chrome and horsepower are commonplace. But this product costs just $7.50 for an 8 oz. bottle—enough to do four tires.
Just daub Tire Color on your sidewalls using the included applicator, and your tires will take on a Vegas-grade glittery appearance.
Tire Color may be just the thing for a special event or night on the town, but don't expect it to last. The product is water soluble, so your tires will be back to basic black before long.
On sale in spring 2015, Platinum will be the only color available at launch. Depending on how it's received, other colors may follow. Look for Tire Color in auto parts stores.
—Jim Travers
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