What's behind our supermarket Ratings?

The Consumer Reports National Research Center comprises highly trained social scientists, including 9 Ph.D.s, using state-of-the-art techniques to survey more than 1 million consumers each year about products, services, health care and consumer issues.
We look for:
  • Reader score
    A score of 100 means all respondents were completely satisfied; 80 would mean very satisfied, on average; 60, fairly well satisfied; 40, somewhat dissatisfied.
  • Perishables
    Average of meat and produce ratings.
  • Bakery
    Satisfaction rating of in-store bakery.
  • Store-prepared food
    Satisfaction rating of store-prepared food.
  • Service
    Average of checkout speed and employee courtesy ratings.
  • Cleanliness
    Satisfaction rating of store cleanliness.
  • Price satisfaction
    Satisfaction with store prices.
  • Price paid
    Satisfaction with store prices on natural/organic options.
  • Selection of healthy options
    Satisfaction with selection of healthy options.
  • Local product quantity
    Satisfaction with quantity of locally-produced products.
  • Produce variety
    Satisfaction rating of produce variety.
  • Product variety
    Satisfaction rating of product variety.
  • Store brand quality
    Satisfaction with quality of store brands.



Discuss products and safety with subscribers and fans.

Follow Consumer Reports

If you're looking for information about supermarkets, Consumer Reports is your best resource. Consumer Reports' supermarket reviews will give you honest advice that you can trust. Use our supermarket buying guide to discover which features are most important to consider. We also provide unbiased Ratings and supermarket reviews to help you choose the best supermarket for your needs.

Supermarket buying guide

Supermarket buying guide

Twenty-eight percent of subscribers in our most recent annual supermarket survey said they had fired a nearby grocery store. Forty-five percent did so in search of lower prices. Three in 10 gave a store the boot because of poor selection, long lines, lousy food, or cleanliness concerns. Around one in five stopped shopping at a particular store because of rude employees.

Whether it's because of more shopping options or lower tolerance for stores that don't meet their needs, consumers are less loyal to any one particular supermarket than ever before, according to the Food Marketing Institute, a trade group. Instead, they're cherry-picking individual stores to take advantage of their particular strengths: prime produce, succulent seafood, marvelous meats. They're also turning to other outlets--restaurants, convenience stores, food trucks, farmers markets, and even drug stores--to satisfy their food needs on any given day. In addition, conventional grocers are feeling heat from burgeoning retail concepts built around wellness that cater to those interested in a fresh approach to eating. Sprouts Farmers Market (mostly in the West) is a prime example of a niche market going mainstream. The 200-store chain specializes in fresh, organic, and homemade foods "at reasonable prices," perhaps a not-so-subtle dig at rival Whole Foods, which is known for its enormous smorgasbord of store-made foods-to-go, but is equally famous for its high prices.

Money News

left arrow right arrow
See also:
See buying guide down arrow
See buying guide down arrow
See buying guide down arrow
See buying guide down arrow
See buying guide down arrow
See buying guide down arrow