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Toilet paper

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What's behind our toilet paper Ratings?

Experts at our National Testing and Research Center tested 19 models in toilet paper to see which ones perform best.
We look for:
  • Overall score
    Overall score is based on strength, softness, disintegration, and tearing ease.
  • Strength
    Strength reflects resistance to puncturing.
  • Softness
    Softness is the judgment of trained panelists.
  • Disintegration
    Disintegration reflects the amount of time needed for a sheet to break up in swirling water.
  • Tearing ease
    Tearing ease is based on the separation of sheets at their perforation.

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Recommended toilet paper

Recommended toilet paper are standout choices with high scores. They include CR Best Buys, which offer exceptional value. When narrowing your choices, weigh features, price, and attributes that matter to you.
  • Buying Guide
  • Ratings
Since the number of sheets per roll of toilet paper can vary significantly among brands, use the number of square feet per package to compare costs. Also consider that you’re likely to use fewer sheets with multi-ply rolls than with single-ply ones. If you're looking for information about toilet paper, Consumer Reports is your best resource. Consumer Reports’ toilet paper reviews will give you honest advice that you can trust. Use our toilet paper buying guide to discover which features are most important to consider. We also provide unbiased Ratings and toilet paper reviews to help you choose the best toilet paper for your needs.

Toilet paper buying guide

Toilet paper buying guide

Americans use million of tons of toilet tissue a year. No wonder toilet-paper makers are plying consumers with more sheets, more layers, and the added sanitation of wet wipes. More rolls made from recycled products also promise to be softer and greener.

But extensive tests by Consumer Reports show that some promises are mostly puffery. Our latest tests of the biggest national and store brands of toilet paper show that you don't have to pay the most for rolls that are strong yet soft.

Mixed results for ‘green' products. Several new products answer the call for greener toilet paper. One brand, for example, says it's made of paper from responsibly managed forests, is chlorine free, and is packaged in environmentally responsible plastic wrap. In our tests, it was soft, but lacked strength and its tearing ease was poor. Toilet papers made from recycled content fared worse. Several are at the bottom of our Ratings because of their roughness and middling strength and tearing ease. At least they offer excellent disintegration, making them an option for larger households or those with clog-prone plumbing.

Missing the tube. Rolls that do away with the cardboard tube seemed the latest thing in toilet-paper marketing when one brand debuted it. But when we put it on a standard toilet-paper holder to take it for a "spin," it wasn't as easy to unravel, and the paper didn't tear off as easily. The roll was also harder to place on the holder.

The incredible shrinking roll. As commodity costs have risen, downsizing has become a common way for manufacturers to avoid a direct price increase. Often, it's hard to tell that a package has gone on a diet.

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