Care by Volvo is a subscription-based monthly payment plan intended to make buying a car as simple as upgrading your smartphone. Details of the program were announced this week during the LA Auto Show, where Volvo also introduced its new XC40 compact SUV to a North American audience for the first time.

Starting at $600 per month, Care by Volvo includes all insurance costs, vehicle service, roadside assistance, 24/7 customer care, and any replacements needed for wear-and-tear items (such as brake pads and wiper blades) during the 24-month subscription period.

There is no down payment and subscribers are allotted a 15,000 annual mileage limit. Subscribers are also permitted to change their vehicle after only 12 months into the agreement.

“Care by Volvo takes the guesswork out of car ownership, covering insurance, service, maintenance, and basically everything except gas,” said Anders Gustafsson, president and CEO of Volvo Car USA.

See the complete coverage of the 2017 LA Auto Show.

Initially, the monthly program will only be available on upper trim levels of the 2019 XC40, the automaker’s new compact SUV that goes on sale next spring. At the introductory monthly payment of $600 (minus registration fees and taxes), a Care by Volvo customer has access to the XC40 T5 AWD Momentum equipped with a 248-horsepower, turbocharged four-cylinder engine; an eight-speed automatic transmission; and all-wheel drive.

Comfort features include heated front seats and a panoramic sunroof, along with safety items like rear cross-traffic alert and blind-spot warning. It also features Pilot Assist, a system that helps maintain a set distance from a car in front and provide small steering corrections as needed.

For a higher $700 monthly payment, Care by Volvo offers customers access to the XC40 T5 AWD R-Design. This fully loaded version would otherwise cost about $45,000.

For those who balk at the program’s substantial all-inclusive price, it’s worth noting the base XC40—fitted with a 2.0-liter turbo four-cylinder engine and front-wheel drive—starts at $33,200.

Learn more about the Volvo XC40

2019 Volvo XC40 SUV rear

Volvo isn’t the only automaker betting that “haggle averse” car shoppers want options outside of traditional buying and leasing agreements. Lincoln used the LA Auto Show as the backdrop to announce its own plan to introduce a month-to-month subscription service.

The program, set to launch next year and initially limited to California, allows car buyers to switch vehicles each month with no long-term commitment. Like Care by Volvo, Lincoln’s program includes all insurance and maintenance costs, along with 24-hour concierge service. Pricing details have not been announced, though it’s likely the fee will be similar to what’s being offered by Lincoln’s cross-town rival, Cadillac.

General Motors’ luxury division recently announced its intention to expand its subscription-based service, called “Book by Cadillac,” to Los Angeles and Dallas. The program rolled out last year in New York City and allows subscribers access to nearly any vehicle in the Cadillac fleet.

The price for this newfound flexibility in car ownership doesn’t come cheap, however. The cost to participate in Book by Cadillac rings in at an eye-watering $1,800 per month.  

Book by Cadillac app
Book by Cadillac app