The Most Discounted New Cars Right Now

These 10 models are selling well below their sticker price, according to CR's exclusive analysis of car deals

2021 Chevrolet Blazer driving Photo: Chevrolet

Most cars are available with discounts throughout the year. Sure, holiday sales and marketing can attract and motivate shoppers, but the reality is that prices tend to be fairly consistent from month to month. Until now. Because of the coronavirus pandemic, new-car prices have become a roller coaster, affected by unique supply and demand forces.

We recently published the best nationwide incentives for models recommended by Consumer Reports: the best new-car deals and best new SUV deals. Those forward-looking pieces show where the best deals on cars and SUVs can be found.

For the analysis presented here, we looked back at recent transaction data to see where people are finding significant savings off the sticker price. The discounts that buyers are seeing now are smaller than usual, although our analysis shows there’s still potentially more money to be saved on many vehicles with negotiation and shopping around. The savings can often be a few percentage points more than the typical transaction.

This underscores the importance of knowing how much room is available for negotiation and what others have paid, information that’s available on our car model pages. Extra savings are available, but people are leaving money on the table.

More on Car Buying

Most months there are a few models that are given an extra push with incentives tied to supply and/or a coming redesign. Automakers and dealerships need to make room for new vehicles. These days, there’s plenty of room, but some models are still more popular than others.

Transaction prices remain elevated for most models, and the amount you can save varies greatly by model. It may seem surprising, but there are many vehicles that are selling for close to the manufacturer’s suggested retail price. Supply and demand still rule the day.

For this list we focused on what people paid, and we didn’t limit the selections to models that meet the stringent criteria to be recommended by CR. We identified 10 mainstream models that are selling for below their sticker price. This year we have often seen an extra percentage point or two off MSRP on some front-drive SUVs compared with AWD versions. And there have been some better deals on 2WD trucks. In this unusual market, it pays to be flexible because choices at dealerships now are limited.

You might be able to negotiate an even lower price, but bear in mind that there’s a limit to how low prices can go, especially as demand is often outstripping supply these days. And as we have found in buying cars for testing, a decent deal can vanish quickly—you may need to act quickly.

Something else to keep in mind is that deals can vary not only by vehicle but also by geographic region. Being armed with the latest information on pricing, rebates, and transaction prices in your area can help you net a good deal.

The most discounted cars are mostly 2021 models, and they’re listed below in descending order of savings off MSRP by percentage. The savings that other buyers have recently experienced on these vehicles are 4 percent to 10 percent off the original price.

Pricing details on these versions and other trims are available on our model pages, along with complete road tests, reliability, owner satisfaction, and other key information. CR members can log in to see the car ratings.

Even though these deals are relatively good, it’s wise to buy when the time is right for you. Dealerships are happy to sell you a car anytime. (If you want to buy now, read about CR’s Build & Buy Car Buying service below.)

See all current best new-car deals or use our dynamic ratings chart to create your own list of vehicles by sorting and filtering by the factors that matter most to you.

CR's Build & Buy Car Buying Service

In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, a nationwide network of over 12,000 participating dealers provides up-front pricing information and a certificate to receive guaranteed savings off MSRP (in most states).

The pricing information and guaranteed savings include eligible incentives. Consumer Reports members have saved an average of $3,218 off MSRP with the Build & Buy Car Buying Service.

Cadillac XT6: 10% Off

Alfa Romeo Giulia: 9% Off

Chevrolet Malibu: 5% Off

Infiniti Q50: 5% Off

BMW X3: 4% Off

Cadillac XT5: 4% Off

Chevrolet Blazer: 4% Off

Genesis G70: 4% Off

Kia Stinger: 4% Off

Volvo S60: 4% Off

Tips for Buying a New Car

There are a lot of things to consider when buying a new car. On the “Consumer 101” TV show, Consumer Reports expert Kelly Funkhouser explains to host Jack Rico what to look for before taking a test drive.