The Most Discounted New Cars Right Now
These 10 models are selling well below their sticker price, according to CR's exclusive analysis of car deals
Most cars are available with discounts throughout the year. Sure, holiday sales and marketing can attract and motivate shoppers, but the reality is that prices tend to be fairly consistent from month to month. Until now. Because of the coronavirus pandemic, new-car prices have become a roller coaster, affected by unique supply and demand forces.
We recently published the best nationwide incentives for models recommended by Consumer Reports: the best new car deals and best new SUV seals. Those forward-looking pieces show where the best deals on good cars and SUVs can be found.
For the analysis presented here, we looked back at recent transaction data to find where people are finding significant savings off the sticker price. The automotive market is going through strange times, with unusual supply and demand factors. The discounts that buyers are seeing are smaller than usual, although our analysis shows that there’s still potentially more money to be saved on many vehicles with negotiation—often a few percentage points more than the typical transaction.
This underscores the importance of knowing how much room is available for negotiation and what others have paid, information that’s available on our car model pages. There are many vehicles where extra savings are available, but people are leaving money on the table.
We focus here on mainstream, consumer-targeted vehicles.
CR's Build & Buy Car Buying Service
In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, a nationwide network of over 12,000 participating dealers provides up-front pricing information and a certificate to receive guaranteed savings off MSRP (in most states).
The pricing information and guaranteed savings include eligible incentives. Consumer Reports members have saved an average of $3,218 off MSRP with the Build & Buy Car Buying Service.
Cadillac XT5: 10% Off
Ram 1500: 7% Off
Alfa Romeo Giulia: 6% Off
Alfa Romeo Stelvio: 6% Off
Cadillac XT4: 5% Off
Cadillac XT5: 4% Off
Buick Enclave: 3% Off
Mazda CX-9: 3% Off
Chevrolet Silverado 1500: 2% Off
Mazda6: 2% Off
Tips for Buying a New Car
There are a lot of things to consider when buying a new car. On the “Consumer 101” TV show, Consumer Reports expert Kelly Funkhouser explains to host Jack Rico what to look for before taking a test-drive.