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    Best New-Car Deals for Presidents Day 2026 and Beyond

    Check out the potential savings on reliable models that earn CR's recommendation

    2026 Volkswagen Tiguan R-Line driving
    2026 Volkswagen Tiguan
    Photo: Volkswagen

    February can be a great time to buy a new car, thanks to Presidents Day deals offered by many car brands. Discounts that lower purchase prices can also sweeten lease deals and reduce interest rates.

    Regardless of how enticing these deals can look, shoppers should do their research before getting serious about a purchase. There’s always a reason some models have bigger discounts than others, such as seasonality or a redesign, or perhaps it’s a vehicle with sales that have fallen behind fresher competition.

    More on Car Buying

    To accelerate the shopping process, our analysts have studied the latest nationwide offers, then calculated the potential savings when factoring in customer rebates, dealer incentives, and dealer holdbacks.

    To ensure that the vehicles we highlight are smart buys, we focused on models with a strong Overall Score, factoring in road-test performance, owner satisfaction, reliability, and safety. (Learn more about CR car ratings here.)

    Below, we list potential savings and negotiation target prices. The cars are in descending order based on the percent of potential savings. The savings span from 7 to 16 percent off the original sticker price. Dollar-amount savings can range from $2,367 to $6,747 off. Actual savings will depend on local supply and demand. We omitted some higher-priced models from Audi and Volvo that also come with significant savings.

    All nationwide incentives featured here are good until at least March 3, 2026. Similar discounts can be found on other versions in addition to those spotlighted.

    Armed with this information, shoppers can negotiate a budget-friendly price on these cars or use a convenient service like Consumer Reports’ Build & Buy.

    See the best cars of the year: 10 Top Picks of 2026.

    Shopping for a New Car?

    Sign up for our four-part Car Buying email series with expert guidance from CR covering research, shopping, and more.

    CR's Build & Buy Car Buying Service

    In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find a vehicle they’re interested in, members can get up-front price offers online from local certified dealers.

    On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, members can get an instant trade-in value for their current vehicle to use toward their next car purchase.

    Become a member to read the full article and get access to digital ratings.

    We investigate, research, and test so you can choose with confidence.