The I-Pace marks a major turning point in Jaguar’s storied history. It’s a luxurious, fun-to-drive electric vehicle that’s also the first EV that can truly challenge Tesla’s mixture of technology and luxury. It has the potential of attracting luxury car buyers who aren’t necessarily EV adopters because of the Jag’s attractive interior, SUV-ish practicality, relatively long cruising range, and enjoyable driving experience. But the I-Pace is still limited by its long charging times, and it doesn’t have the benefit or convenience of an exclusive charging network like Tesla’s Superchargers.
The Jaguar feels like a conventional car built by a luxury car company, with its quiet cabin and luxurious, high-quality interior materials. This stands in contrast to Tesla models, whose material quality doesn’t match their price.