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    From Our President: Harnessing Our Power

    Buyer Aware Book Photo: Courtesy of PublicAffairs

    CR members like you understand the importance of being aware and informed consumers. But today, there’s actually more of a burden on all of us to uncover the hidden threats in the marketplace, from misuse of our personal data to products endangering our lives and the planet. In my upcoming book, “Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace,” we offer the trusted advice you’ve come to expect from CR and show how each of us can be a force in creating a marketplace that puts people first.

    This month I share an excerpt about the heartbreaking deaths of babies due to inclined sleepers, which shouldn’t have been on store shelves in the first place. You’ll learn how my incredible CR colleagues—to whom this book is dedicated—raised the alarm and fought for nationwide change, thus saving countless lives.

    This is just one of the stories we tell in our playbook for consumer power. As a valued member of the CR community, I hope you’ll spread the word and encourage others to preorder “Buyer Aware” today. You can also sign up at BuyerAware.CR.org for news and information on how to take action on the issues that have an impact on your life. All book proceeds will help CR’s work in empowering consumers everywhere.

    Together, we can create a marketplace that is fair and just for all.

    Editor’s Note: This article also appeared in the October 2022 issue of Consumer Reports magazine.


    Marta L. Tellado, PhD

    Marta L. Tellado, PhD

    As President and CEO of Consumer Reports, Marta L. Tellado leads America’s foremost consumer organization—an independent nonprofit that works with consumers to advance truth, transparency, and fairness in the marketplace. Since joining CR in 2014, Tellado has transformed one of America’s most trusted social enterprises, uniting its rigorous research, consumer insights, award-winning journalism, and policy expertise to drive social impact. Born in Cuba and raised in New Jersey, Marta has dedicated her public service career to a range of issues, including consumer advocacy, economic fairness, and civil rights. Follow her on X: @MLTellado