Robert Gentile

Senior Director & General Manager, Brand Licensing

Robert Gentile is Senior Director and General Manager, Brand Licensing, for Consumer Reports. He has more than 20 years experience, working in a variety of leadership roles focusing on corporate strategy, business innovation and new product development.

Rob has established and led numerous efforts at CR, including creating the organization’s first new business innovation function, bringing to market high-impact, revenue-generating products and services (B2B and B2C) that serve consumers, manufacturers and retailers across a variety of market verticals. In his current role, he oversees the CR Recommended and brand licensing programs.

Rob holds a BA in Economics from Fordham University, an MBA in Finance from Iona College Hagan School of Business and recently completed a Disruptive Strategy post-graduate program at Harvard Business School. An avid fan of the New York Mets, he lives in Westchester with his wife and daughter.

“With so many fake reviews, scams and misleading endorsements, it can be difficult for people to make informed decisions. Consumer Reports has a proven track record of helping people sort through false and inaccurate information so they get the best value for their money. I’m proud of the innovative work we’ve done during my 20 years at CR to adapt to consumer’s needs and shape the marketplace for the better.”