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Re-activateIn a lengthy presentation that barely touched on the company's traditional computer products, Apple CEO Steve Jobs wowed the faithful earlier today with the introduction of several new products — and a new company name. Banishing the word "Computer," Jobs declared that the company will henceforth be known simply as "Apple, Inc." The new identity seemed fitting for a company now known more for the iPod than for its computer products. And the devices introduced by Jobs at the Macworld Expo — the $299 Apple TV networked media player and the long-awaited $499 iPhone (pictured) — certainly position the company even more firmly in the consumer electronics camp. We'll have a detailed report on everything Apple later today. In the meantime, remember the name: Apple, just Apple.
— MP
—Marc Perton
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