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Re-activateVarious studies have identified the reasons some people are reluctant to buckle up. Among them are the erroneous perceptions that seat belts don't actually work well, that accidents happen only to other people, that belts aren't needed on short trips, or that you don't need one if you're in, say, a big, heavy pickup.
Other arguments that non-belt-wearers cite:
As we learned at an annual traffic-safety conference called Lifesavers, safety researchers have developed some effective counter-arguments that may soon appear in messages aimed at belt-resistors:
Perhaps the trickiest argument is the personal-freedom assertion: "I decide what's right for me." The savvy safety psychologists have a good series of arguments to persuade people otherwise:
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