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Re-activateFord is adding more functionality to its Sync infotainment system, a multimedia hub that allows drivers to make hands-free telephone calls, and control the audio system using only their voice.
The Sync menu is expanding to include traffic and weather information, news, sports, and entertainment headlines, turn-by turn directions, and more. All can be accessed while drivers keep their eyes on the road and hands on the wheel. The aptly named "Traffic, Directions, and Information" package of services was first shown at the Consumer Electronics Show in Las Vegas, and we recently previewed it at the New York International Auto Show.
In addition to the upgraded services, Sync will now include 911 Assist service that can automatically contact emergency help in the event of an accident. Unlike GM's OnStar, Sync uses your cell phone to call for help; OnStar uses a phone integrated in the vehicle. But Call Assist is free, while OnStar has a subscription fee after a trial period.
A Bluetooth-enabled cell phone is necessary to take advantage of the new services, which are available free of charge. No data plan is required, but use of the system does consume cell phone minutes while the call is made.
The system is rolling out on new models beginning this summer, and Ford says it will be available in all new Ford, Lincoln, and Mercury vehicles by 2011. A spokesperson said no fee structure has been determined beyond the three years of free service, because that's the length of most leases. If a new Ford is on your shopping list this summer and you plan to keep it longer than 36 months, you might want to press your dealer for more service information before signing up.
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