Marketing the same products to men and women

Have you ever wondered why companies make distinct versions of everyday consumer products like shaving cream, hair coloring, deodorant, pain reliever, even breakfast cereal for men or exclusively for women? Or why the woman's version of denim jeans, shampoo, or designer fragrances might cost more than a similar version of the same brand product aimed at men? Sometimes there's a logical reason for the different products lines, for instance, unique nutritional needs or a scent that's particularly manly or feminine. Other times, it smacks of marketing to an audience that's willing to pay a premium for certain goods.

Here at Consumer Reports, we're just as curious as you are. For an upcoming story, we'd like you to help us track down products you've seen that come in specific versions aimed at women and men, and whether you've noticed any price difference between the two.

Keep your eyes peeled.