Chrysler splits Dodge into two separate brands

Chrysler has announced a reorganization that will separate the Dodge brand into two separate organizations called Dodge Ram and Dodge Car. This move continues the company's restructuring efforts that have included bankruptcy proceedings and partnership with Italian automaker Fiat.

In a statement, Chrysler CEO Sergio Marchionne said, "This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge brand."

Chief designer Ralph Gilles will now head the Dodge Car division as President and CEO. Fred Diaz Jr. moves up to lead the Dodge Ram group in the same capacity. Olivier Francois becomes the President and CEO of the Chrysler brand, moving over from Fiat where he headed the Lancia brand.

We hope the latest round of executive musical chairs helps the struggling automaker accelerate recovery plans.

— Liza Barth