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Re-activateThe memo made reference to some of the most recognizable brands in the world, "such as Coke or Apple," according to published excerpts. Yeah, except "Coke" is short for Coca-Cola. It is interesting to note that "Chevy.com" was used today in an ad in The New York Times print edition, and it is integrated into the car brand's online efforts, as well.
Recognizing its misstep, GM later issued a statement:Today's emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.
We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.
In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.
We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover "Chevy."
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