2010 SEMA Show: Hyundai Genesis Coupe showcases performance parts coming to dealerships

Hyundai partnered with six different tuners to create cars for this year's SEMA show. One that caught our attention is this ARK Track Time Attack Genesis Coupe 3.8L.

Fifteen-year-old ARK is a parts supplier in South Korea that manufactures performance exhaust systems, suspension components, body parts, and other bits for the aftermarket and auto industry.

The ARK Genesis coupe gets treated to a host of performance and appearance upgrades including an ARK-tuned engine, suspension, and a body kit with widened fenders, custom sills and fascias, and a carbon fiber hood. Other suppliers provide additional components.

With a supercharged and intercooled version of the Hyundai 3.8-liter V6, the ARK Genesis is said to be good for which is good for 585 hp.

Like most cars shown this week in Vegas, the modifications are extensive. What makes this project car significant is that Hyundai and ARK representatives said some of the components on the show car would be available through Hyundai dealers.

—Jim Travers