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    Canon announces new PowerShots, new naming conventions

    Consumer Reports News: February 07, 2011 06:08 AM

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    The Canon PowerShot SX230 HS
    Photo: Canon

    Camera maker Canon has introduced four new 12-megapixel subcompacts. Here are some details:

    • PowerShot SX230 HS ($350): a long 14x zoom, 3-inch LCD, and a GPS mode.
    • PowerShot Elph 500 HS ($300): a 4.4x zoom, 24mm wide-angle lens, and 3.2-inch touchscreen LCD.
    • PowerShot Elph 300 HS ($250): a 5x zoom, very slim.
    • PowerShot Elph 100 HS ($200): a 4x zoom.

    In conjunction with this announcement, Canon has also altered the naming convention of some of their cameras: PowerShot Digital Elphs will now be referred to as just Elphs. The company has dropped the word "digital," since all its new camera introductions are just that.

    PowerShot-ELPH-500-HS_Pink
    The Canon PowerShot ELPH 500 HS
    Photo: Canon

    Also, "SD" will no longer appear before model numbers, but "HS," which stands for "high sensitivity," will appear after model numbers. Until now, most Elphs had "IS" after the model number, which stood for "image stabilization." That feature is now standard on all Canons Elphs.

    The new PowerShots will all be available in March. 

    —Terry Sullivan




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